EY Wants Businesses To Embrace Change

The EY organisation has announced the release of a new global integrated marketing campaign, ‘Transformations’, which includes 60-second and 30-second television commercials (TVCs) and digital out of home (OOH), as well as online and social ads. This forms the next phase of the organisation’s recently launched ‘Shape the Future with Confidence’ brand expansion plans. 

Business leaders are facing a multitude of challenges from geopolitics, technology and environmental concerns to internal issues like capital scarcity and talent shortages. Transformations demonstrates a commitment to helping businesses unlock value by transforming their enterprises, through the full spectrum of EY services, skills and ecosystem partners. The campaign addresses how companies must rapidly adapt to change, asking, "Will your business shape the future or be shaped by it?”

The EY global campaign launches with a 60-second TV commercial and runs across the world’s largest business channels, including Bloomberg, Euronews, CNBC, BBC News, CNN and Connected TV. The digital out of home will be featured across the world's busiest international business travel airports. In addition, Transformations will feature prominently across EY channels and online platforms through podcasts, video on demand, social videos and banners.

Transformations was produced by award winning Production Company Not To Scale and directed by Rogier Schalken. The Dutch film director is famed for his style, creativity and use of live-action realism with intricate CGI and visual effects, while maintaining authentic character performance and powerful visual storytelling. Rogier collaborated with Not To Scale’s rostered visual effects specialists Sehsucht, who worked closely with Rogier on the shoot and in post-production, to ensure the visually impactful effects were artfully designed, animated and seamlessly integrated throughout, helping to fully bring the Transformations film and campaign to life. The campaign’s media planning was carried out by EssenceMediacom.

John Rudaizky, EY global chief brand and marketing officer says: "Those who shape the future create it, and in the film ‘Transformations’ – part of the EY ‘Shape the Future with Confidence’ brand expansion – we demonstrate how innovation helps business leaders grow their organizations, even during global challenges. Traditional multiyear strategies and linear transformations are becoming outdated. Success now depends on human-centric leadership, balancing optimization with reimagination, strategic ecosystems, and collaborative full-spectrum teams solving issues together."

Chris Spenceley, managing partner, Ogilvy UK says: “To tell the true transformational capability of EY, we created a device that represents their full spectrum of services as an entity of multi-coloured, multi-faceted shapes that transform everything in their wake. They are a positive, aspirational force, that through the film inspires, supports and benefits humanity at every touch point, all to re-inforce the new brand platform of ‘Shape the Future with Confidence’.”

Credits

Ogilvy UK: 

Managing Partner: Chris Spenceley 

Creative Director: Clare Russell 

Business Director: Inge Burger 

Senior Creative: Ronnie Wishart 

Senior Creative: Tom Ingram 

Head of Strategy: Brian Sassoon 

Account Director: Irene Canamares 

Head of Integrated Production: Natasha Wellesley 

Senior Creative: Paul Barton 

Senior Creative: Jordan Brown 

Hogarth: 

Senior Producer: Zay Al-Saygh 

Junior Producer: Alberto Neri 

Production: 

Production Company: Not To Scale @nottoscalehq 

Director: Rogier Schalken @rogier_Schalken 

Producer: Giles Edward-N @pothw 

EP: Dan O’Rourke  

Production Assistant: Marie Jordan 

Storyboard Artist: Ricardo Bessa @rbessaaa 

Director of Photographer: Tibor Dingelstad @tibordingelstad 

Service Production Co: Lucky Luciano @luckylucianopictures 

SERVICE PRODUCER: Marcin Nowak 

PRODUCTION MANAGER: Robert Sarek 

1ST AD:  Bartosz Jarzębski 

Production Designer:: Dorota Boruń 

FOCUS PULLER: Marcin Studniarek 

GAFFER: Marek Modzelewski 

GRIP: Wojciech Piasecki 

STEADICAM OPERATOR: Adam Mendry 

COSTUME DESIGN: Zuza Markiewicz 

MAKEUP: Vika May 

LOCATIONS MANAGER: Kasia Czaplicka 

DRONE: Michał Surma 

VPF DRONE OPERATOR: Łukasz Lawenda 

BTS: Stanisław Prokopczuk 

STAGEHANDS: Tomek Malinowski, Sławek Muniak, Dzbanek 

PROPS: Kamil Makowiecki 

PRODUCTION: Kasia Krasuska, Maria Brzostowska, Aleks Kruszewski 

SET MANAGER: Sebastian Żakowski 

CHAPERONE: Mateusz Tryfon 

SECURITY and TRAFFIC REROUTE: Grzesiek Przybyłek 

MEDIC: Mariusz Formalski 

CATERING: Maciek Górny 

DRIVERS/RUNNERS: Robert Kosieradzki, Robert Kępka, Zdzisław Bocheński, Łukasz Ościsławski, Michał Morańda 

VFX: 

Production Studio: Sehsucht Hamburg GmbH @seh.sucht 

Producer: Filomena Alder 

Creative Director: Florian Dehmel 

Designer: Christian Zschunke, Gui Todorov, Ben Karrasch, Axel Brötje Art Director: 

Motion Designs: Quinten Delahaye 

3D Lead: Tobias Sprengart 

Previs: Robert Lüdke, Sebastian Kellermann 

3D Artists: Maite Leukering, Sebastian Kellermann, Sebastian Rätsch, Tobias Sprengart, Robert Langnickel, Roman Hinkel, Philipp von Preuschen, Adrian Huehner, Joris van den Berg, Jan Ziemann, Tania Shapovalova 

Compositing Lead: Florian Dehmel 

Compositing Artists: Norman Struwe, Natalia Chow, Peer Boysen, Jona Maluck, Andrija Trikovic, Marco Nostadt 

Additional VFX Supervision: Marcin Fischer 

Offline Edit: Tenthree @tenthree_editing 

Editor: Joce Hockings @Joce_H 

Colour: 

Electric Theatre Collective: @electric_colour 

Colourist: Luke Morrison @thehux 

Colour Producer: George Bromiley 

Design: 

750mph @750_mph 

Sound Desginer: Lucaz Trigg & Giselle Hall 

Sound Producer: Tara O’Kelly