MoneySuperMarket Positions Itself as Where Better Off Begins

The new brand platform has been created by New Commercial Arts with David Tennent taking over from Dame Judi Dench

By Creative Salon

17 April 2026

MoneySuperMarket is launching Where Better Off Begins, a new brand platform that reflects a move from price comparison to an everyday financial companion. By combining technology powered savings, SuperSaveClub rewards, its Savings by MoneySuperMarket platform and app, and an integration with ChatGPT, the campaign signals the business’s focus on helping households to not only save money, but feel more in control of their finances and better off overall.

The latest chapter of the MoneySuperSeven platform sees award‑winning actor David Tennant step in to help train the team, as a wave of exciting developments gets underway at MoneySuperMarket. Previous ads have seen the MoneySuperSeven help people switch and save on their household bills. In the new campaign, Tennant plays the impressive yet eccentric Head of Training at the MoneySuperMarket Training Academy, where he guides a team of recruits through a series of scenarios preparing them for their most important mission yet: helping the entire nation on their journey to better off.

The launch sixty-second TV ad, Dodgems, directed by Freddy Mandy through Smuggler Films, sees Tennant set his new team their first training challenge, recreating the shock of an unexpected car insurance renewal and how MoneySuperMarket shows up when it matters.

The AV will form part of a fully integrated campaign that launches on Friday 17 April across TV, cinema, VOD and out of home. On Friday evening it will air during Gogglebox, I'm A Celeb, 8 out of 10 Cats Does Countdown and Emmerdale.

Universal McCann London managed the media planning and buying.

Lis Barton, Chief Customer Officer, MONY Group which includes MoneySuperMarket said: “Where Better Off Begins reflects how MoneySuperMarket has moved beyond price comparison to help people manage their money every day. From tools designed to help people spot potential savings across our website, to our app in ChatGPT and the launch of Savings by MoneySuperMarket, we’ve been building services to support people with their finances.This campaign marks the next chapter with a bigger-than-life story, making the message memorable: better off can begin with one simple switch or decision.”

Ian Heartfield, Creative Founder at New Commercial Arts adds: “The next chapter in our MoneySuperSevenstory is driven by the energy and wit of one of the UK’s most loved and in demand actors. He's the perfect choice to signal an exciting new direction for MoneySuperMarket.”

Shara Brown, Client Partner at UM said: "We’re incredibly proud to have partnered with MoneySuperMarket and NCA on this campaign - with a shared ambition to drive differentiation and connect with high-value audiences in an impactful and meaningful way. By combining strategic insight with bold creative and a distinctive media approach, the work demonstrates the important role MoneySuperMarket plays in helping the UK to be better off.”

CREDITS

Chief Customer Officer: Lis Barton

Head of Brand Marketing: Morwenna Francis-Gonzalez

Brand Manager: Rebecca Williamson

Creative Agency: New Commercial Arts

Founder, Creative: Ian Heartfield

Creative Director: Raymond Chan

Head of Integrated Production: Georgia Dickinson

Senior Integrated Producer: Rebecca Holt

Founder, Business: James Murphy

Head of Client Service: James Derrick

Business Director: Rosie Troen