Jessica Alba and Zac Efron Return For The Latest Dubai Tourism Campaign
The new spot by Mother tells a tale of intrigue in the Arabian Peninsula
28 October 2021
Dubai Tourism has released the next instalment of Dubai Presents. The spot, by Mother, stars Zac Efron and Jessica Alba and is a testament to the thriller genre.
The short action-packed clip, titled 'Dubai: A Riveting Mystery,' sees the duo embark on an adventure to solve a mystery in the UAE city - an archaeologist and a professor uncover an ancient secret and find themselves in a race against time to find answers - with the film showcasing various vistas from across Dubai.
The 'Dubai Presents…' platform has five episodes that have been released over the past months to help build interest in Dubai.
The films present some of Dubai’s most-visited sites, including the city’s dunes, Sheikh Zayed Road that runs through the heart of Dubai, Dubai Creek, and the historic Al-Fahidi district.
The 90-second spot was directed by Craig Gillespie and produced by Martha Davis through MJZ. It is running across digital, cinema and TV in 27 countries, supported by OOH activations.
Campaign: Dubai Presents...
Client: Dubai Tourism
Production Company: MJZ
Director: Craig Gillespie
D.O.P: Nicolas Karakatsanis
Producer: Martha Davis
Overseas Production Company: Stoked
Edit House: Exile
Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)
Post House: Electric Theatre Collective
Post Producer: Jon Purton
Production coordinator:Emma Hughes
VFX supervisor: Ryan Knowles
VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif
VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah
Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell
Music Company: duotone audio group
Creative Director/Founder: Peter Nashel
Composer: Peter Nashel
Executive Music Producer: Ross Hopman
Senior Music Producer: Giovonni Lobato