Pot Noodle Presents The Horror Of The Slurp

Created by adam&eve\TBWA, the campaign leans into the noise of people enjoying 'The King of Snacks'

By Creative Salon

03 February 2026

Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King of Snacks’ brand platform, ‘Nothing Satisfies Like Pot Noodle’.

Created with adam&eve\TBWA, the new work builds on the brand’s award-winning 2024 campaign, which originally featured an epic 12-second slurp before being re-edited with softer sounds following a widespread outcry.

The new campaign makes the most of Pot Noodle’s divisive sonic brand asset with a 30-second film set in a cinema packed with horror movie fans. They’re expecting the scares to come from the big screen, but a Pot Noodle-loving moviegoer proves far more terrifying.

The film launches alongside a series of out of home ads which lean into Pot Noodle’s reputation for cheeky advertising while reinforcing the satisfaction message. Featuring extreme close-ups of ecstatic faces, the suggestion, however, is that a rather different spot is being hit.

Madeleine Boulton, Pot Noodle Brand Marketing Manager, said: “Before the internet comes at us, we're not advocating for people to eat noisy snacks in the cinema. However, our Pot Noodle fans appreciate a no‑nonsense, deeply satisfying way to tackle hunger whenever it strikes. This campaign is our tribute to that love, by celebrating our fans, their favourite flavours, and the unapologetic ways they choose to enjoy Pot Noodle, no matter what others might think.”

Mark Shanley, Executive Creative Director, adam&eve\TBWA, added: “Have you bought food at the cinema lately? Wow! Expensive and not even very satisfying. Pot Noodle on the other hand is both cheap and satisfying. So we’ve had a lot of fun with that.”

The work breaks on February 2 and runs until the end of April across cinemas, OOH video on demand and social channels.