Saatchi & Saatchi and BT Sport bring WWE to Wales

The campaign marks the return of World Wrestling Entertainment to the UK after 30 years

By creative salon

31 August 2022

The episodes follow WWE star Damien Priest as he immerses himself in Welsh culture ahead of WWE’s Clash at the Castle event at The Principality Stadium in Cardiff on 3 September.

Directed by Simon Neal, the adverts see Priest taken under the wing of his local hosts and put through his paces in a series of quintessentially Welsh activities. From sheep shearing and pouring pints at Cardiff’s Mad Dog brewery to whipping up a batch of traditional Welsh Cakes, Priest ultimately channels his wrestling strength to cross the cultural divide to find common ground between wrestling and Welsh tradition

Juxtaposing all the melodrama of WWE with a decidedly Welsh sense of humour, the campaign celebrates the return of the sport to BT Sport, the home of WWE in the UK. Running from 29 August – 3 September, the adverts will go live across Instagram, Facebook, Twitter, Snapchat and digital audio, with the long edit available on BT Sport’s YouTube channel.

Clash at the Castle will air at 6pm, 3 September on BT Sport 2.