EE launches Full Works Plan campaign by Saatchi & Saatchi

EE, has launched a campaign by Saatchi & Saatchi, promoting the entertainment available through EE’s Full Works Plan made for iPhone.

Set to the chart-hitting track of ‘Ohh Wee’ by Mark Ronson, featuring Nate Dogg, Ghostface Killah, the TV ad, stars Kevin Bacon and ‘Elle’, an EE customer who is on EE’s Full Works Plan made for iPhone, who joyfully brings to life the enviable entertainment on offer, all from one mobile plan and on the UK’s best network.

Throughout the spot Kevin Bacon proudly observes how on the plan, “wherever she goes”, the EE customer will “never miss” out. Viewers watch on as Elle dashes and dances through a bustling street, all the while “never miss[ing] a beat with Apple Music”. Eyes on her favourite TV show, Elle makes the perfect assist, with an effortless cross on the football pitch, without “missing the action on Apple TV +”. And finally, as she hits new heights onscreen, Kevin assures audiences she will “never miss a move with Apple Arcade”.

The campaign will run across TV, Cinema, Video on demand (VOD), OOH, Digital Audio and Social. And, for the first-time, Kevin Bacon will extend the EE Full Works Plan campaign in a bespoke, and comical short, created for TikTok.

Pete Jeavons, Marketing Communications Director at EE comments: “We have brought to life the enviable array of entertainment that customers can enjoy with Apple Music, Apple TV+ and Apple Arcade on our one-of-a-kind Full Works Plan made for iPhone. Armed with your favourite Apple services and truly unlimited data on the UK’s best network, just like Elle, you’ll never miss out.”

CREDITS

Title: EE | Full Works Plan

Description: Get EE’s Full Works Plan made for iPhone: endless entertainment for 24 months with Apple TV+, Apple Arcade and Apple Music.

CHIEF CREATIVE OFFICER: GUILLERMO VEGA

EXECUTIVE CREATIVE DIRECTOR: DAN TREICHEL

CREATIVE DIRECTOR: CHAD WARNER

HEAD OF ART: RODRIGO CASTELLARI

CREATIVES: GARY ARNOLD & NEIL RITCHE

PLANNING PARTNER: KRISTIAN HENSCHEL

SENIOR PLANNER: JACK TREW

MANAGING PARTNER: HUMPHREY TAYLOR

BUSINESS LEADER: CHARLOTTE ELWIG

ACCOUNT DIRECTOR: SOPHIE DEGRAFT-JOHNSON & CHARLOTTE JOHNSTON

EXECUTIVE PRODUCER: RICHARD FIRMINGER

PRODUCER: GEORGIE FORD

PRODUCTION ASSISTANT: GEORGIA DAY

PRODUCTION COMPANY: BISCUIT

DIRECTOR: BEN STREBEL

EDITOR: PHIL CURRIE & CHARLIE REDDIE @ STITCH EDITING HOUSE

AUDIO: DAN BECKWITH @ FACTORY

POST PRODUCTION HOUSE: FRAMESTORE

CITY / COUNTRY: UK

EXPOSURE: NATIONWIDE

MEDIA BUYING AGENCY: ESSENCE

MEDIA PLANNING BUSINESS DIRECTOR: SOPHIE FRANKS

MEDIA PLANNING MANAGER – GRACE MURPHY

TV BUYING BUSINESS DIRECTOR – YASMIN LOCKE

VIDEO ACTIVATION MANAGER – THOMAS ALLIGAN

AUDIO ACTIVATION MANAGER – NINA PANESAR

PROGRAMMATIC MEDIA ACTIVATION ASSOCIATE DIRECTOR – DREW BACON

OOH SENIOR PLANNING & BUYING MANAGER - CAMERON CHAUNDY (POSTERSCOPE)

OOH PLANNING & BUYING MANAGER – TOM MURRIHY

SOCIAL ASSOCIATE DIRECTOR – ELLIE IVANOVA