Saatchi & Saatchi unveils fresh visual for EE

The design work from Saatchi & Saatchi focuses on EE's value for money and full fibre broadband initiatives

By Creative Salon

03 November 2022

Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer.

Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is rooted in the world of value thanks to its clean, simple and paired back styling. Recognisable minimalistic mobile iconography interacts with everyday elements - repairmen, security guards, pushchairs and houses - to showcase each element of the EE initiative, while retaining the brand’s characteristic wit and humour.

Nathan Crawford, executive design director, Saatchi & Saatchi says, “As we’re all being more conscious with our spending right now, we wanted to create a visual identity that spoke to value for money through minimalism and simplicity. Through an exercise in discipline, we reduced the creative down to find the shortest possible route to communicate this. Each creative works with minimalistic mobile iconography interacting with everyday elements that still retain EEs characteristic wit.”

EE customers can visit EE stores for a free annual device check up, including a full diagnostics and battery check, as well as a clean and polish. EE also offers extras including Stay Connected Data, which means customers can make the most of unlimited backup data on essential apps when they reach their monthly data allowance, as well as Scam Shield, which protects them from scam calls and messages.

CREDITS

AGENCY: Saatchi & Saatchi

CCO of PUBLICIS GROUPE: Ben Mooge

CCO: Franki Goodwin

EXECUTIVE CREATIVE DIRECTOR: William John

CREATIVE: Samuel Simmons

CREATIVE: George Coyle

EXECUTIVE DESIGN DIRECTOR: Nathan Crawford

DESIGN DIRECTOR: Kris Miklos, Rodrigo Castellari

PLANNING DIRECTOR: Olivia Stubbings

SENIOR PLANNER: Ophelia Stimpson

MANAGING PARTNER: Jonathon Tapper