
'Finally, the EV you’ve been looking for' Heralds Suzuki
The work from TMW continues the brand's 'Good Different' platform
20 October 2025
Suzuki has released an integrated campaign to launch its first-ever electric car, the all-new e Vitara.
Running across TV, OOH, VOD, cinema, radio and social, the TMW-created campaign targets a large section of the UK car-buying market: the nearly five million Brits who have been on the fence about switching to electric. Hesitant to jump too soon, this group has been prudently keeping an eye out for ‘the one’ to convince them.
‘Finally, the EV you’ve been looking for’ presents the all-new e Vitara as the reward for their patience – good things come to those who wait, after all. Much like their audience, Suzuki has been sure to get things right, resulting in an unrivalled 10-year warranty, impressive styling and tech as standard, all wrapped up in a rugged SUV at a surprisingly low price.
Set to the sultry tones of Dusty Springfield’s The Look of Love, the TVC (directed by Traktor of Stink Films) sees a family man repeatedly trying to get a proper look at the new e Vitara. He likes what he sees, but his every attempt to see more is frustrated by ‘sod’s law’. Whether it’s a glimpse from a café unceremoniously blocked by the soapy sponge of a window cleaner or an untimely opened parasol spoiling his view at the seaside, things always seem to get in the way of his perfect view of the e Vitara.
With all frustrations resolved, we see him contentedly pulling into his driveway, before looking lovingly at his new car unobscured. The voiceover then reveals the campaign’s key line, “Finally, the EV you’ve been looking for”, before playing out with one final visual gag.
In OOH, radio and social executions, we capture soon-to-be owners at the exact moment they clamp eyes on the e Vitara for the first time. A hapless barber spots one parked outside, consequently mowing a wide furrow across his customer’s hair, whilst a dog walker stops in her tracks and drops her lead as her pooch bolts out of picture.
This is TMW’s second new model launch campaign for Suzuki. The first, ‘Best Kept Secret on the Road’, saw an integrated campaign for the new Swift, depicting proud Suzuki owners going to cunning lengths to keep their beloved cars under wraps. This campaign evolves the theme of intriguing audiences who are proud to be Good Different by going against the grain of category conventions.
Its in-house production team, Move Studio, produced the campaign in collaboration with Stink Films and Traktor. Media buying and strategy was handled by the7stars for TV, radio and OOH; and Jellyfish for digital and social.
Jodie Brooke, General Manager Marketing (Automotive), Suzuki said, “True to our Good Different platform, we're celebrating the millions of UK drivers who have trusted their instincts on going electric. They've taken the time to wait for 'the one' to appear, and here it is. TMW have helped us develop a campaign that captures the moment patience pays off.”
Graeme Noble, Chief Creative Officer, TMW said, “Despite all the public pushes to switch to EV, so many Brits have held off so far. They might have kept an eye out for what's about, but the right one never fully materialises into view. Like a rare sighting of a celeb across the street, only to be obscured by an (im)perfectly timed reversing van. With this campaign, we wanted to tap into that frustration our audience is feeling – and capture the eureka moment when they realise the search might be over.”
Credits
Title/Project - “Finally, the EV you’ve been looking for”
Agency - TMW
Jodie Brooke: General Manager, Marketing, Suzuki
Graeme Noble , Chief Creative Officer, TMW
Mark Urey, Creative Director
Neil Matthews & Stuart Woodall, Associate Creative Director Team
Phoebe Rodgers, Dan Bowers, Planner/Chief Strategy Officer
Karen Morris, Sophie Maher, Alice Fews, Kate Howarth, Emma Jacob , Account Team
Becky Yates, Project Management
Nick Raven, Amy Henderson, Design & Copy
Liz Hickson, Jordan Selvey, Studio
Millie Graham-Campbell, Head of Production
Stelios Theocharous, Senior Agency Producer
Move Studio (TMW), BTS & Cutdowns
Thomas Rees Kaye, Dan Wong, Editor (cutdowns & BTS) & Videographer (BTS)
Stink Films, Production Company (TVC)
Traktor, Director C/O Stink Films
Ed Bellamy, 1st AD
Andrew Levene, Managing Director / Executive Producer,
Kate Sharpe, Executive Producer
Producer, Ben Roberts,
Kelly Brown, Production Manager
Franz Lustig, DOP
Marco Puig, Production Designer
Rosa Dias, Costume Designer
Algy Sloane, Tom Gale, Location Manager, Scout
Final Cut, Post-Production (edit),
Rick Russell, Editor
Ruby Browne, Assistant Editor
Nikki Porter, Senior Edit Producer
Framestore, Post-Production (VFX)
Andy Salter, VFX Shoot Supervisor & Flame Lead
Kamen Markov, VFX Creative Director
Alexia Paterson, VFX Executive Producer
Ben Stell, VFX Producer
Maya Manor, VFX Production Assistant
Company 3, Post-Production (Colour)
Matthieu Toullet, Colourist
Harry Watts, Senior Colour Producer
Factory Studios, Post-Production (audio)
Josh Campbell, Sound Design and Mix
Audio Producer, Rebecca Boswell
CRXSS, Production Company (Stills)
John Cross, Elena Huntley, Production
Photographer, Kelvin Murray
Photographer’s Assistants, Jack Gill, Ken Street
Stylist, Mair Joint
Location Manager, Nick Hale
Post-Production (retouch), One White Chair