XBOX Announces Its Wildest Console... In The Belly Of A Gator

This November, the gaming world is about to experience a lot of crazy Florida stories.

Inspired by the wild things that happen in the state, XBOX, in partnership with McCann in London, have released their wildest console ever. It’s a custom-made alligator with a working XBOX Series X in its belly.

The alligator has been crafted with painstaking attention to detail by world-leading creature effects company John Nolan Studio, who have developed animatronics for Jurassic World and Harry Potter. The studio brought the concept to life through clay moulding, fiberglass sculpting and hand-crafted finishings. Every detail is meticulously crafted, from the texture of the alligator’s skin to the controller in its jaws.

Fans stand the chance to win this one-of-a-kind console through XBOX’s social channels ending November 19th .

Credits:

Client: Xbox

Campaign Name: XBOX Series X-Bite  

Client: XBOX 

Integrated Marketing Director: Josh Munsee  

Senior Integrated Marketing Manager: Michelle Fears  

Program Manager: Shea McCollum 

Creative Agency: McCann in London 

CEO – Mel Arrows 

ECD – James Millers 

Deputy ECDs – Charlotte Prince, Loriley Sessions 

Creative Directors: Jim Nilsson, Jacob Bjordal 

Copywriter: Ben Conway  

Art Director: Lauryn Raymond 

Business Director: Tom Oliver 

Account Director: Alex Light  

Senior Account Manager: Angelica Elvy 

Project Manager: Ellen Stacey  

Strategy Director: Alex Passingham  

Designer: Lexie Hoskins  

Agency Production: OCX 

Director of Production: James Faupel 

Senior Producer: Jacob Gardener 

Senior Content Producer: Michelle Kern 

Assistant Producer: Hermione Bezuidenhout 

AV Production Company: OCX 

Director & Photographer: George Morris 

Post Production & VFX: Magic Numbers  

Editor: Jade-Marie Mason  

Colourist: Peter Oppersdorff 

Sound: 750mph  

Model Production: John Nolan Studios