va adameveddb cannes

cannes lions 2024

Industry Craft Lions: Cannes 2024 Decoded

Adam&eveDDB and TBWA\Media Arts Lab scoop two Bronzes, while UK's 4Creative picks up Gold

By Creative Salon

Adam&eveDDB picked up another Lion, this time a Bronze in the Industry Craft category, for its 'If You're Into It, It's In The V&A' campaign for the V&A.

The win for the V&A campaign followed it picking up a Silver Lion the day before in the Outdoor category.

There was further UK success with TBWA\Media Arts Lab picking up a Bronze for 'Bigger Christmas Trees' for Apple, while 4Creative won Gold for 'Channel 4 Idents'. On the same evening, the Channel 4 work also won in the Film Craft category, picking up four Lions: one Gold, two Silver and one Bronze.

Completing the field, the UK's Uncommon won Silver for 'Windows' for British Airways.

The Grand Prix went to Berlin's Scholz & Friends for its 'The 100th Edition' campaign on behalf of Frankfurter Allgemeine Zeitung.

There was a total of 28 Lions awarded in this category.


LinkedIn iconx

Your Privacy

We use cookies to give you the best online experience. Please let us know if you agree to all of these cookies.