adam&eveDDB brings Lionsgate+ 'Life Uncensored' campaign to life

Lionsgate+’s 'Life Uncensored' campaign has been brought to life in a one-night-event entitled 'A Night of Uncensored Entertainment', aiming to solidify the streaming platform’s position as the home of unapologetic adult escapism.

As part of the latest work in the 'Life Uncensored' campaign for Lionsgate+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the Lionsgate+ platform has to offer.

Hosts Envy the Drag Queen and Pxssy Palace entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from Lionsgate+.

On arrival guests were given a personalised passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’.

The event forms part of Lionsgate+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that Lionsgate+ is the only place where audiences can live censor-free.

Credits

Brand: LIONSGATE+

Project/Campaign name: Life Uncensored

Client: LIONSGATE+

Starz:

EVP International Network: Darren Nielson

SVP, International Marketing: Linnea Hemenez

SVP, Creative Services: Melissa “Missy” Stankowski

SVP, Global Media Planning: Barbara Jeffrey

Executive Director, International Brand: David Hutchin

Senior Consumer Marketing Manager: Alexandra Griffin

VP International Publicity: Devon Sanceda

Executive Creative Director: Rama Crouch-Wong

Producer: Curtis Forristal

Director of International Digital Marketing: Candice Heath

Digital Marketing Manager: Lana Huh

Creative Director: Kirk Fennel

Manager, International Media Strategy: Anya Hurd

Global Brand Campaign Manager: Christian Leon

Global Brand Campaign Coordinator: Kate Bianco

adam&eveDDB

Chief Creative Officer: Richard Brim

Agency producer/s: Nikki Cramphorn, Hannah Needham, Hollie Wormleighton & Jaki-Jo Hannan

Chief Strategy Officer: Martin Beverley

Head of Planning: Will Grundy & Lisa Stoney

Planner: Lisa Stoney

Executive Chair: Tammy Einav

CEO: Helen Andrews

Chief Client Officer: Miranda Hipwell

Business Director: Jo Lorimer

Account Director: Lily Henry

Account Manage: Sophie Eyre

Creative Director: Mark Shanley

Copywriter: Jane Barker

Art Director: Gaby Grant

Social Creative: Osob Yusuf

Production Company: Creative Giants - Design Studio & Production

Managing Director: Simon Vaughan

Design Director: Ben Kearns

Finance & HR: Patrycja Plociennik

Producer: Vic Dobrowolska

Creative Producer: Amy Rowe

Designer: Jonny Edwards

Designer: Jake Tebbutt

Visual Jockey: Malcolm Litson

Production Manager: Will Paintin

Assistant Production Manager: Effy Godwin

Assistant Event Manager: Beth Sitek

Music: Pxssy Palace

Location The Film Shed: Castle Gibson

Build / Construction: Jen Patterson

Creative Experience: AVR

AV: WaveCo Productions

Neon Studio: Andy Doig

Bars: Soul Shakers

Catering: Local Sauce

Rage Consultants: Scrap Club

Security: Prevent