argos

Argos proves it's more than toys in latest film

A new film by T&P stars the iconic Connie and Trevor mascots

By Creative Salon

Argos, one of Britain’s best loved retailers, is set to shatter long-held misconceptions about its  offerings with a bold new campaign created by T&P.

For too long, the belief that Argos is “just for toys" has  overshadowed its vast array of desirable, must-have products. Now, Argos’s iconic brand  mascots, Connie and Trevor, are stepping in as the ultimate interventionists, disruptively  proving there’s more to Argos than meets the eye. They’re on a mission to ensure there's no doubt that Argos is the definitive destination for quality, premium brands and style. 

The hero film, directed by Tim McNoughton, opens with an Argos van making an unexpected  appearance inside a seemingly foreboding warehouse. A nervous-looking Peter, still in his  dressing gown, is confronted by Connie and Trevor, who are ready to set him straight. His  crime? A social media post declaring, “Argos is only good for Toys.” With a mischievous glint in  their eyes, Connie and Trevor press a red button, revealing an abundance of covetable, premium  products beautifully illuminated – from the latest electronics and cutting-edge tech to stylish  furniture, there really is more to Argos.

Laura Boothby, Head of Campaigns at Argos, said: “We love Connie & Trevor, and, with this new work, we believe we’ve pushed them even further to deliver one of our most creatively exciting campaigns. We know the nostalgia the brand enjoys is often coupled with perceptions that ‘Argos is just for toys’. This campaign is designed to playfully, humorously and light-heartedly overcome this, driving desirability and reappraisal. With Connie & Trevor’s help, we’re on a mission to show that in 2025, there really is more to Argos than you might expect.”

Chris Clarke & Matt Moreland, Executive Creative Directors at T&P, said: “This is an exciting new chapter in Connie and Trevor’s story. It truly showcases the beauty of these characters that they can deliver a very hard-working brand message in such a fun and entertaining way. We’re thrilled with this campaign and can’t wait to see who’s next on our little interventionist’s list...”

Tim McNoughton, Director at Arts & Sciences, said: “This latest instalment takes our heroes in a brilliant new direction. Connie as mastermind and Trevor as the muscle is the dynamic we never knew we needed.”

The ‘There’s More to Argos’ platform, launched in 2023, has consistently used Connie and Trevor to bring the retailer’s quality product offering to life. Building on its position as one of the UK's most loved and trusted brands, this campaign aims to decisively shift perceptions about the premium and surprising products available at Argos.

Credits

Client: Argos 

Chief Marketing Officer: Mark Given 

Marketing Director: Heni Hazbay  

Head of Brand Comms: Laura Boothby 

Brand Comms Manager: Jack Dale 

Brand Comms Executive: Lee Thompson 

Agency: T&P 

CEO: Victoria Appleby 

Executive Creative Directors: Matthew Moreland and Chris Clarke 

Associate Creative Directors: Matt Deacon and Ben Fallows 

Creatives: Louella Minter and Andrea Rambert 

Chief Production Officer: Charles Crisp 

Senior Agency Producer: Alfie Glover-Short 

Junior Agency Producer: Luc MacMahon 

Senior Art Buyer: Emma Modler 

Creative Producer: Emma Mitchell 

Business Lead: Florence Prevezer  

Senior Account Director: Alex Fitzsimons 

Account Director: Sasha Ford 

Account Manager: Cat Croton 

Chief Strategy Officer: Rebecca Munds 

Planning Lead: Alex Dobson 

Planning Director: Isabel Day 

Production Company: Arts & Sciences 

Director: Tim McNaughton 

Executive Producer: Elise Jeanrenaud

Producer: Emma Butterworth 

Production Manager: Tom Martin 

Director of Photography: Tom Townend Production Designer: Guy Thompson 

Offline Producer: Phoebe Armstrong-Beaver Editor: Adam Spivey @ The Assembly Rooms 

VFX Studio: ETC 

Executive Producer: Vic Lovejoy 

Senior Producer: Rosalien van der Bom Creative Director: Dean Robinson 

Animation Supervisor: David Bryan CG Supervisor: Matteo La Motta 

2D Supervisor: Christian Block 

Colourist: Luke Morrison 

Audio Post Production: Wave 

Audio Producer: Hils Macdonald 

Sound Designer: Munzie Thind 

Music Company: DLMDD 

Music Supervisor: Lizz Harman 

Composer: Rebekah Fitch / Sam Foster 

Photographer: Jason Hindley 

Agent: Wyatt-Clarke & Jones 

Retouchers: INK

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