Royal Navy campaign highlights varied role of engineers
Engine is behind new recruitment ad for the Royal Navy
29 June 2022
The Royal Navy is launching a powerful new TV recruitment campaign focussing on the ways in which being a Royal Navy Engineer is about much more than just ‘fixing things’.
The film focuses on the choice young people could have when entering the job market, a regular 9-5, or maybe something more exciting.
The ad, created by agency Engine Creative, called ‘The Interview’, follows real Royal Navy engineering technician Melanie as she is shown around an office by a new potential boss. The everyday work life in a normal office is juxtaposed with action shots of helicopters, team work, diving, sports with colleagues and the general excitement of an unpredictable and challenging job. Melanie then ditches fax machines, calculators and awkward office chat for adventure, fulfilment and satisfaction.
The film versions run at 60 seconds and 30 seconds and will appear for five months starting on June 20th on TV, online and on social media platforms.
Paul Colley, Head of Marketing, Recruitment & Attraction, Royal Navy, said: “These recruitment ads really encapsulate the action that takes place for our Royal Navy engineers. The teams are close and lively, the work is different every day and there really is nothing that compares to working in an environment that changes all the time.”
David Dearlove, Creative Director at Engine Creative, said: “This advert is the next in the series of Engine’s ‘Made in the Royal Navy’ campaign. However, whereas previous adverts have featured Navy recruits talking about the choices that led them to the Navy, this piece of work, for the first time, dramatises them. Max’s deft direction brings this to life, playfully jumping between the humdrum of the office and the excitement of life in the Royal Navy.
Engine Creative’s creative director on the campaign was David Dearlove, the creatives were Pete Ioulianou and Ollie Agius. The film was directed by Max Fisher.
Creative Director David Dearlove
Senior Creative Pete Ioulianou
Senior Creative Ollie Agius
Producer Georgina Moxey
Strategy Director Nicola Dyball
Client Managing Director Ed Norrington
Senior Account Director Chris Moger
Project Manager Sam Towerton
Production Company Knucklehead
Director Max Fisher
Producer Francis Mildmay-White
DOP David Procter
Focus Puller Adam Feeney
1st AD Ben Gill
Production Manager Cat Irving
Production Assistant Pollyanna Boyles
Edit Company Final Cut
Editor James Rosen
Assistant Editor Mike Radforth
Producer Maggie McDermott
Colour Matt Turner
VFX Artists Alan Foley, Eldon Snelgrove
Production Director Belinda Grew
Senior Producer Kirsty Ratcliffe
Production Assistant Shaun Wilding
Audio Production King Lear
Sound Designer Dugal Macdiarmid
King Lear Music Composition Major Tom