Halifax Celebrates Local Community In New Ad

New Halifax campaign by New Commercial Arts celebrates local community.

This weekend, Halifax launched the third phase of ‘It’s a people thing’, focusing on a bench outside a local Halifax branch.

Using one locked-off shot, we see different people’s days over the course of a year. The ups, the downs and everything in between.

The campaign was shot in Goole, East Riding of Yorkshire, using a real Halifax branch and features Branch Manager, Michelle.

The campaign will be seen on TV, outdoor, press and social.

Richard Warren, director of marketing communications, Lloyds Banking Group said: “Halifax’s campaign ‘It’s a people thing’ showcases daily life and the moments, big and small, that make it. Creating an ad around a bench, at the heart of the local community, is the perfect next iteration.”

Ian Heartfield, creative founder, New Commercial Arts added: “A brutally simple idea. One bench, one Halifax branch, one year – and all of life playing out on it.”