IOC's "1 in 100 Million" Celebrates Refugee Olympic Team at Paris 2024

The mixed image campaign was crafted by Gravity Road

By Creative Salon

The International Olympic Committee (IOC) has begun to champion the Refugee Olympic Team as they prepare for the Olympic Games Paris 2024. Through the "1 in 100 Million" initiative and short film, crafted by Gravity Road, the organization highlights the inspiring stories of 36 athletes who have overcome incredible challenges to compete on the world’s biggest sporting stage, representing over 100 million displaced people globally.

The campaign kicks off with a graphic-novel-style short film that introduces the exceptional talents and personal journeys of Refugee Olympic Team athletes such as Cindy Ngamba (boxing), Dorsa Yavarivafa (badminton), Ramiro Mora (weightlifting), and Kavan Majidi (judo), a Refugee Athlete Scholarship-holder. This film also underscores the severe scale of the global refugee crisis.

Since the team’s debut at Rio 2016, the number of displaced people has surged from nearly 60 million to over 100 million, according to UNHCR 2023. These individuals would form the 14th most populous country globally if gathered in one place.

Cindy Ngamba, a boxer on the Refugee Olympic Team, expressed the significance of qualifying for the Olympics: “Each member of the Refugee Olympic Team has different backgrounds and life experiences, but sport unites us – we’re a family and we’re going to go out there, support each other, and show the world what we can do.”

The 46-second film film, created with cutting-edge AI technology, features contributions from the refugee community, including Syrian refugee and illustrator Engy Jarrouj at Framestore. The original score was produced by recording artists Che Lingo and Manon Dave.

This film is part of a broader initiative giving the team a unique identity. The emblem, featuring arrow markers and a heart from the Olympic Refuge Foundation (ORF) logo, symbolizes the athletes' shared journeys and the sense of belonging found through sport.

Ramiro Mora, a weightlifter on the team, shared his pride. “I will be so proud stepping out wearing the Refugee Olympic Team emblem. To represent myself, and my journey, but also the thousands of people who find themselves in similar circumstances as I did. I hope seeing us walk out at Paris 2024 will bring hope and inspiration to people everywhere.”

The Refugee Olympic Team, established by the IOC for Rio 2016, ensures that athletes, regardless of their circumstances, have the opportunity to compete. Managed by the ORF, the team will appear for the third time at the Olympics, symbolizing inclusion and hope for those affected by displacement.

The team for Paris 2024, announced on May 2, consists of 36 athletes from 15 National Olympic Committees (NOCs), competing in 12 sports: athletics, badminton, boxing, breaking, canoeing, cycling, judo, sport shooting, swimming, taekwondo, weightlifting, and wrestling. Selection was based on sports performance, refugee status verified by UNHCR, and balanced representation across sport, gender, and countries of origin.

The "1 in 100 Million" campaign encourages global support for the Refugee Olympic Team, urging fans to follow the athletes' journey on social media via @RefugeeOlympicTeam and to use #ForThe100Million to show their support.

Directed by William Bartlett at the Academy Award-winning Framestore and produced by the IOC in collaboration with creative agency Gravity Road, the "1 in 100 Million" film aims to mobilize worldwide backing for the Refugee Olympic Team.


Strategic and Creative Studio: Gravity Road

Founder: Mark Eaves

Head of Production: Katie Farmer

Executive Creative Director: Sophie Cullinane

Executive Strategy Director: Ruairi Curran

Business Director: Oli Timbs-Harrison

Creative Director: David Robinson

Creative Director: Andrew Day

Creative: Doug Bowen

Producer: Sam Towerton

Account Manager: Aabha Patel

Designer & Videographer: Andy Haig

Videographer and Lead Post Production: Charles Diable


Photographer: David Clerihew

Production Company: Framestore Pictures

Director: William Bartlett

Executive Producer: Anna Kennedy

Production Manager: Noah Enhus

DOP: Ben Magahy

1ST AD: James Amos

1ST AC: Gav Macarthur

2ND AC: Jack Ainsworth

Grip: Sid Jones

Grip Trainee: Melanie Barbieri

DIT: Luke Mccarthy

Video Playback: Nick Forrester

Gaffer: Paul Toomey

Spark: Ross Duffey, Bruce Magahy

Runner: Brandon Young

Sports Choreographer: Playmaker Agency

Photographer: David Clerihew

Wardrobe Assistant: Zoe Bradley

HMU: Diandra Ferreira

Makeup Trainee: Hannah Shaikh

Medic: Nikki Sabben

VFX: Framestore

Executive Creative Director: William Bartlett

Senior Producer: James Yeo

Production Coordinator: Tyler Bush

ML Specialists: Maxwell Lane, Johannes Saam

Illustrator: Engy Jarrouj, Nikola Yordanov

Motion Graphics: Daniella Marsh

2D Artist: Adel Matoorianpour, Guy Lubin

3D Artist: Florian Rigolet


Music Artist: Che Lingo

Music Producer/Composer: Manon Dave

Publishing: Peer Music & Metropolis Publishing

Post-Sound: Company 3 London

Sound Engineers: Adam Gama-Davidson, Ana Quiroga, Alessio Festuccia

Backing Vocals: Ana Quiroga, Anson Cheng, Danny Keigher, Ella Nicoli-Horne, Hannah Perkins,

Jacob Trup, Stella Skead

Sound Recordist: Richard Munns


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