McDelivery celebrates excitement around ordering a McDonald's

The campaign, created by Leo Burnett, builds on the existing ‘There’s nothing quite like a McDelivery’ launched in June 2021

By Creative Salon

McDonald’s latest campaign, 'McDelivery, You In?', celebrates the joy of the shared order moment. Anchored around a hyperbolic, fast-paced 60-second film directed by Ninian Doff, the campaign depicts how one family’s McDelivery order ends up spreading excitedly across an entire block of flats.

In the film, we see each neighbour confidently fire off their orders without even looking at the menu, each driven by their own McDonald’s craving. The campaign idea is rooted in the insight that when ordering a McDelivery, fans already know their favourites and can order for themselves and loved ones without looking at the McDonald’s menu.

In addition, ITV Creative have produced a takeover campaign that will run across ITV during the Rugby World Cup, and beyond. In these fun spots, ITV voice-overs across the different channels appear to get distracted by the same McDelivery advert – momentarily derailing them from their job of announcing which programmes are up next.

The campaign will be underpinned by a 'McDelivery, You In?' content series, created by The Red Consultancy, which will feature brand fans from the world of sport, music and entertainment sharing their ordering secrets and rituals when getting in on a McDelivery. The series will be showcased across the brand’s social and digital marketing channels during key campaign moments and will feature alongside three 30-second radio spots and socially native ads.

This campaign builds on the existing ‘There’s nothing quite like a McDelivery’ brand platform by Leo Burnett, which McDonald’s launched in June 2021.

The media planning and buying was handled by OMD UK.

Kat Howcroft, Director of Digital and Media at McDonald’s UK and Ireland, said: “This film takes our existing McDelivery platform to new heights, building on the success of our 2021 campaign. An invite to ordering a McDelivery is impossible to say no to – this film captures the joy surrounding ordering your favourites in a fun, epic way.”

Mark Elwood, Executive Creative Director at Leo Burnett UK added: “We’ve tapped into another iconic truth about McDonald’s, this time that relatable moment when one person suggests a McDelivery and everybody else immediately wants in – no questions asked. Teaming up with brilliant Ninian Doff to bring a beautiful populist feel to this campaign.”


Campaign Title: McDelivery, You In? 

Client: MCdonald’s

Advertising Agency: Leo Burnett

CCO:  Chaka Sobhani

Executive Creative Director: Mark Elwood

Creative Partners: Andrew Long And James Millers

Creative Directors: Gareth Butters & Emma Brooke

Creative: Alice Pearce

Social Creative: Josh Merriam & Chanelle Merriam 

Creative Director Of Design: Dave Allen

Design Lead: Phil Bosher

Designer: Jakk Breedon

Motion Designer: Pete Rowse

Project Manager/Producer: Laura Taylor

Planner: Hamish Cameron, Roxy Windisch

Business Lead: Cairen Harry

Account Team: Alice Pavey, Nicola Kuan, Jan Nikawala

Lead Agency Producer: Jennifer Fewster

Media Buying Agency: OMD UK

Production Company: Reset X Creators Inc

Director: Ninian Doff

Production Company Producer: Chris Bride

Executive Producer: Verity White

Production Manager: Nicci Power

Editor: Leo King, Stitch Editing

Audio Post-Production Company: Factory

Sound Design & Mix Antony Moore & Jon Clarke

Audio Producer: Ciara Wakley

Post-Production Company: Black Kite Studios

VFX Shoot Supervisor: Adam Crocker

VFX Lead Paul Wilmot

VFX Team James Hansell, Jim Cullen, Vahur Kuusk

Grade: George Kyriacou

Post Productoin Producer: Hannah Ruddlestone

Music Clearance Sharpa Music

Music Track Finder Pure Sync Inc

Social Post Production: Prodigious

MCdonald’s Brand Team:

Chief Marketing Officer, S.V.P: Michelle Graham-Clare

Head Of Consumer Communications & Partnerships: Louise Page

Director, Digital & Media: Kat Howcroft

Marketing Manager: Gemma Troup

Senior Brand Manager: Harry Jessop

Assistant Brand Manager: Joe Light

Campaign Assistant: Aleksandra Bubieniec

Media Buying Agency: OMD UK

PR Agency: The Red Consultancy

Social Agency: Oliver

CRM:  Armadillo


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