Leo Burnett creates campaign for McDonald's new Steakhouse Stack burger

To launch McDonald’s latest addition to its menu, the Steakhouse Stack - a new burger packed with flavoursome ingredients - Leo Burnett has created an accompanying 30-second spot.

McDonald’s latest 30” film celebrates the arrival of the new Steakhouse Stack, available from 29th March.

The film highlights everything fans love McDonald’s: the juicy tender patties, the soft bun…The Steakhouse Stack has all of that, plus a few extra ingredients for an even more indulgent flavour.

It’s everything you’d want in a great McDonald’s beef burger, and then some.

The film will be supported by radio, social, digital, press and OOH.

Credits:

Campaign name: Steakhouse Stack

Client: McDonald’s UK

Advertising agency: Leo Burnett UK

Chief creative officer: Chaka Sobhani

Executive creative director: Mark Elwood

Creative director: James Millers, Andrew Long

Creative: Owen Jenkins, Helen Rogerson

Creative director of design: Dave Allen

Head of planning: Tom Sussman

Senior planner: Elly Fenlon

Business director: Jay Perry

Account director: Sam Cowley

Account manager: Florence Potter

TV producer: Graeme Light

Project manager: Laura Taylor

Media buying agency: Omd

Media planner: Lewis Michael

Production company: MJZ

Director: Joy Kilpatrick

Producer: Nicola Dempsey

Editor: John Mayes of Marshall Street Editing

DoP: Alex Barber

Colourist: Stef Perry of Framestore

Post-production company: Framestore (Darran Nicholson/Flame)

Sound engineer: Jake Ashwell of 750MPH

Photographer: Scott Grummett