Greenpeace releases star-studded cover of Fleetwood Mac’s 'Don’t Stop' single
Created by Mother and produced by Steve McQueen, the film hopes to inspire a new generation of climate activists
15 June 2023
Environmental campaigner Greenpeace UK has unveiled a star-studded cover of Fleetwood Mac’s iconic single 'Don’t Stop' with hopes of inspiring a new generation of climate activists.
The short film was devised by Mother, created by Grammy-winning producer Fraser T Smith and exec-produced by Oscar-winning director Steve McQueen.
Featuring a cameo from actor Will Poulter, 'Don’t Stop' is not only a contemporary fable about being young in the world today, but also a call to action for people worried about their future and the state of the planet.
The film - directed by Samona Olanipekun of Lammas Park productions - plays upon the idea that corporations are partying like there is no tomorrow and ignoring the immediacy of climate change-related problems. The spot will also air on the big screens at Glastonbury Festival’s main stages throughout the weekend, with the project’s branding used on-site, including the festival's iconic tote bags reading: 'Don’t Stop Thinking About Tomorrow'.
The song itself features lyrics from Avelino alongside instrumentation from jazz talent development organisation Tomorrow’s Warriors and vocals from the House Gospel Choir.
Oscar-winning director Steve McQueen said: "This short film is an arresting look at the state of a world hurtling out of control. I'm so proud to have been involved in this project with Greenpeace and Samona, who's once again shown what a talented writer and director he is. It captures the unease at seeing corporations (especially those of oil and gas) and their enablers, do damage to the environment on our behalf, acting like there's no tomorrow and driving the climate crisis solely for their profit. But we have collective power to realise a different future. It's imperative that people don't forget, tomorrow is promised to no-one."
Areeba Hamid, executive director, Greenpeace UK, said: “When you look at the state of the world that older generations have wrought, oil companies partying like there’s no tomorrow, politicians watching as our house is on fire, it can feel overwhelming. But awareness and resolve to save our planet, to save lives and livelihoods, has never been stronger. People all over the world are incredibly worried about their future, but they hold enormous power. This film is a message of hope: that demanding a better tomorrow is not only possible, but critical.
“We’re so proud of this incredible collaboration, to get to work with such a talented and passionate group to reimagine Fleetwood Mac's iconic Don’t Stop and bring the song to a new generation.”
Credits
Client: Greenpeace
Campaign: Don’t Stop
Creative: Mother
Strategy: Mother
Track by: Christine McVie / Universal Music Publishing Group
Produced by: Fraser T. Smith
Original rap verses: Avelino
Performed by: Future Utopia X Avelino X Tomorrrow’s Warriors
Mixed by: Scott Barnett
Mastered by: Stuart Hawkes at Metropolis
Engineered by: Scott Barnett and Isabel Gracefield
Drum programming by: Fraser T. Smith
Bass programming by: Fraser T. Smith
Assisted by: Gili Portal and Liam Hebb
Distributed by: 70Hz Recordings Ltd via. The Orchard.
With thanks to: Lucy Cunningham, Sarah Thorneycroft-Smith, Holly Sheppard, Jack Blurton and Jordan Lolomari.
Recorded at: RAK Studios and Utopia Studios
Music Supervision and Consultancy: Ed Bailie and Seb Whyte / Leland Music
Music Marketing: Olivia Hobbs, Breyner Baptista and Clare Sanders-Wright / Blackstar Agency
Lead Vocals: Avelino, Molly J & Fraser T. Smith , Bass Guitar - Ben Epstein, Drums: Anthony ‘Sweetstix’ Lewis , Keys: Emily Tran , Tenor Sax: Denys Baptiste, Trumpets: Becca Toft & Sheila Maurice-Grey, Trombones: Anoushka Nanguy & Chris-Stephane Boizi , Bass Trombone: Nathaniel Cross, Tuba: Hanna Mbuya
House Gospel Choir: Natalie Maddix (Choir Director), Lizzie Jennings, Monique Meade, Cartell Green Brown, CJ Idos, Harrsn Atlee, ZaZa Lewis-Wright, Roslyn Adonteng]
With thanks to: Benjamin Kwasi Burrell, Janine Irons, Fish Krish, Gabriel Starkey and Patricia Pascal
Film Production: Lammas Park
Director: Samona Olanipekun
Executive Producers: Steve McQueen, Bona Orakwue, Anna Smith Tenser
Producer: George Telfer
Production Manager: Chanel Parkinson
DOP: Annika Summerson
Production Designer: Jade Adeyemi
Costume Designer: Verity May Lane
Make-Up Designer: Maya Man
Hair Designer: Kreszend Sackey
Choreographer: Liara Barussi
Casting: Coralie Rose / Road Casting
Editor: Jack Williams / The Assembly Rooms, produced by Phoebe Armstrong-Beaver
Sound Designer: Jack Sedgwick / King Lear, produced by Suzy Macgregor
Colourist and VFX: George Kyraicou and Mark Stannard / Black Kite Studios, produced by Jade Denne
Tomorrow's Warriors Music Video Cast: Cassius Cobbson – Drums, Emily Tran – Keyboard, Tami Adebanjo – Bass, Shanise Hall – Trumpet, David Kayode – Saxophone, Kyle Osborne – Vocals and Introductory speech
Epilogue: Written by Scroobius Pip in collaboration with Greenpeace, performed by Lilli Chin
Special Featured Performance: Will Poulter