Hershey and Mother celebrate King Charles III with Reese's Crowns
The tongue-in-cheek campaign calls Reese's Crowns as “once in a lifetime” product
05 May 2023
A tongue-in-cheek campaign by Mother for Hershey-owned Reese's Peanut Butter Miniatures is "launching a limited edition product" called Reese's Crowns.
The press release says: "A limited edition, new and exclusive product was developed after years of work from the team at Reese's (any resemblance to Reese's Peanut Butter Miniatures is purely coincidental)."
Maria Shilyaeva, marketing director, Hershey Europe said: “At Reese's, we recognise the importance of such a big event, so we wanted to take this opportunity to celebrate the Coronation with the introduction of Reese's Crowns. To make the bank holiday weekend even more special, we will honour the occasion with free a sampling extravaganza on 6th May at Victoria and Paddington stations.”
Mother won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, following a competitive pitch at the end of last year.