Mother launches outdoor campaign for Ikea store opening in West London

Mother and Ikea have released a new outdoor campaign to commemorate the opening of a brand new Ikea opening in Hammersmith - its first Central London store.

Mother is running a series of out of home ads showing giant Ikea products arriving at local landmarks in dramatic fashion.

These include- a ginormous JÄTTELIK dinosaur looming over the iconic Hammersmith Bridge, and a gigantic REGNUSKUR lamp hovering over the Hammersmith Apollo like a UFO - all shot by George Logan.