Morrisons Unveils 'Nightmare on Market Street' Ouija Cheeseboard
Leo Burnett created the campaign to mark Halloween
31 October 2023
This Halloween, Morrisons invites the nation to treat themselves to the perfect night in with the afterlife with its new Nightmare on Market Street Cheese, complete with a Morrisons ‘Ouija’ Cheeseboard.
In its latest social-first campaign, Morrisons showcases its Nightmare on Market Street cheese, a sinister spin on its Market Street range, alongside a one-off social giveaway of a Morrisons 'Ouija' Cheeseboard.
The 30” nightmarish film, created by Leo Burnett, showcases a wedge of Morrisons Market Street cheese with a hole in the middle, resembling a traditional Ouija slider, on top of a Morrisons wooden Ouija board. Customers are encouraged to ‘connect with old ancestors’ and ‘chat with ethereal beings’. Customers are then urged to pick up Nightmare on Market Street Cheese this week, ‘before stocks vanish!’ The film ends with an eerie rendition of the ‘More reasons to shop at Morrisons’ jingle.
The spooky cheeseboard was designed and crafted by Leo Burnett’s creative team. Whilst the Cheeseboard is not available to purchase in-store, it is the prize of a social competition.
CAMPAIGN TITLE: Nightmare on Market Street
ADVERTISING AGENCY: Leo Burnett
CCO: Chaka Sobhani
EXECUTIVE CREATIVE DIRECTOR: Mark Elwood
CREATIVE DIRECTOR: Andrew Long, James Millers
CREATIVES: Conrad Swanston, Alex Bingham
HEAD OF DESIGN: David Allen
DESIGNERS: Rupert Knowlden, Harry Ingrams, Roxana Iriciuc
PLANNER: Jenika Hadipour
SOCIAL PLANNER: Benjamin Obadia
BUSINESS LEAD: Sophie Garrett
ACCOUNT DIRECTOR: Lorna Fernie
SENIOR ACCOUNT MANAGER: Carys Parry
PROJECT MANAGEMENT: Fahed Eichikhe
AGENCY PRODUCER: Natalie Kozlowska
RADIO PRODUCER: Lisa Mason
PRODUCTION COMPANY: Prodigious
PRODUCER: Jessica Boyd
DIRECTOR: Yiani Andrikidis