OLAPLEX taps Chloe Fineman to bring ‘Science Never Looked So Good’ to Life

To mark the launch of No.3PLUS Complete Repair Treatment, OLAPLEX introduces a new creative lens through “Science Never Looked So Good,” inviting consumers into the OLAPLEX lab to discover the innovation behind the formulas that have defined the bond-repair category for over a decade. 

The work features actor and comedian Chloe Fineman, whose longtime relationship with the brand through her stylist, OLAPLEX Ambassador Jacob Schwartz, offers an authentic perspective on how advanced hair repair shows up in real life. 

Since its original launch, No.3 Hair Perfector transformed how consumers think about hair repair by bringing advanced bond technology out of the salon and into everyday routines. With No.3PLUS, OLAPLEX continues to advance the category it introduced, evolving bond repair to how hair is treated today while helping defend against the damage of tomorrow.

Created in partnership with Mother, the global campaign brings levity and approachability to complex hair science, reinforcing OLAPLEX’s transparent, science-led, and future-focused approach to haircare innovation. Chloe Fineman pairs her comedic expertise with OLAPLEX’s scientific authority in the hero campaign video to educate consumers on what truly sets bond repair apart.

The film was directed by Alfred Marroquin through Somesuch and spans TVC, OOH and social content. 

Jess Reynolds, Creative Director at Mother added “With 'Science never looked so good' we wanted to communicate the category-leading innovation behind Olaplex, giving science a joyful spirit that makes for genuinely entertaining viewing.

“I’ve learned way too much about hair damage and bond repair to ever skip this step,” said Chloe Fineman “No.3 has always been my ride-or-die, and No.3PLUS somehow makes it even better. It gives me that instant softness and strength that lets my hair keep up with everything I’m doing—costume changes, heat tools, red carpets, you name it. Three minutes, total reset, and I’m back to pretending I didn’t just put my hair through absolute chaos.”

Credits

Brand: OLAPLEX

Creative Agency: Mother

Production Company: Somesuch
Director: Alfred Marroquin

Head of Production: Georgina Fillmore

EP: Daniella Manca

Producer: Blair Smith

Production Manager: Francesca Walker

DOP: Benoit Soler

Production Designer: Studio Augmenta

Art Director: Evgeniya Koeva

Stills Art Director: Velichka Dzambazova

Key Grip: Alexander Dimitrov 

Gaffer: Petar Todorov 

Sound: Eduard Vasilev 

1st AD: Ivan Mitov 

2nd AD: Maya Markova

Service Company: B2Y
Service Producers: Simeon Vasilev and Velika Zheleva

Stills Service Producer: Ivanina Burneva

Production Coordinator: Rodein Faraj

Service Production Assistant: Yavor Tsakov 

Service Production Assistant: Gergana Dobreva

Service Production Assistant: Teodora Marinova 

Service Stills Production Assistant: Andzhelika Yordanova

Casting: Lane
Head of Commercials + Music: Holly Shearn
Casting Director: Hannah Ashby Ward
Casting Assistant: Anja Adamson

Edit: Cabin
Editor: Carlos Font Clos

Cutting Assistant Editor: Craig Griffiths
Head of Production: Caylee Banz
Producer: Clel Allen

Colour: Color Collective
Colourist: Alex Bickell

EP: Claudia Guevara

Post Production Company: Black Kite
Executive Producer: Tamara Mennell
VFX Supervisor: Nina Mosand
VFX Nuke Artists: Laurence Lavoie, Alexandra Lucut, Emily Govinden

Sound: No8

Sound Engineer: Sam Robson
EP: Karen Noden

Stills Photography: 

Photographer: Valentin Herfray
Photographer Producer: Charlene Lecrec

Photographer Agent: MA+

1st Assistant: Rémi Procurer

Digi Tech: Romain Boé

Stills Post Production: Ink Studios
Producer: Erika Symonds / Daisy Horne