ALDI Ireland calls out other supermarkets for their loyalty schemes

New TV spot shows how ALDI provides everyday low prices without the faff of loyalty schemes, cutting out the complexity so everyone gets the low prices everyday

By Creative Salon

29 June 2026

Creative agency Pablo has launched the latest chapter of Aldi Ireland's brand platform 'It's Not Complicated', with a new animated TV spot, which features talking self-service checkouts, spotlighting Aldi's simple approach to pricing.

Grocery shopping is more confusing than ever - loyalty card prices, promotional offers, multibuys, personal in-app prices, money off vouchers. ALDI strips back the complexity and provides everyday low prices for all of its customers, with no hoops to jump through or schemes to have to sign up to.

The hero TV spot shows an ALDI till speaking to two other supermarkets’ tills about their loyalty schemes and all of the requirements needed to get low prices. ALDI asks, why not just lower your prices? A radio spot highlights the absurdity of needing to join a member’s club just to get a good price on a cucumber while the OOH highlights Aldi’s transparency of its lowest price being on the shelf and not on an app.

The TV spot, produced by 1920, is supported by a wider campaign across radio, social and digital rolling out over the coming weeks.