Pot Noodle seeks best celeb lookalike in adam&EveDDB ad

New Pot Noodle Piri-Piri variant offering 'black card' to best lookalike

By creative salon

Pot Noodle has launched a campaign for its Piri-Piri chicken variant that offers a 'black card' - similar to Nandos - to the best doppelgänger.

The campaign, from adam&eveddb, launches on Twitter this week, with shortlisted celeb lookalikes going head-to-head in promoted polls next week, in a knockout-style competition.

The winner will receive a year's supply of Peri-Peri chicken Pot Noodle. Alongside the social activity, the brand installed tactical mobile OOH placements outside a branch of Nandos, with tongue-in-cheek copy which alluded to the product’s similar flavour credentials.


Client: Unilever

Brand: Pot Noodle

Project/Campaign name: Pot Noodle Piri-Piri Chicken

Client: Lena Portchmouth, Marketing Lead UK Snacking; Stuart Jeffrey, Marketing Manager; Josh Hill, Assistant Brand Manager

Chief Creative Officer: Richard Brim

Creative Director/s: Mark Shanley

Copywriter: Jay Parekh

Art director: Forrest Clancy

Agency producer/s: Peter Williams, Rose Reynolds, Chris Battye, Scarlett Rudd

Planner/s: Will Grundy, Sara Keegan

Global Business Director: Rob Nichol

Managing Partner: Tom White

Business Director/s: Laura Stevenson

Account Director/s: Rosie Snowball

Account Manager/s: Hugo Evans, Sophie Kruger

Business Affairs: N/A

Media agency: Mindshare

Media planner/s: Malay Sud, Tess Rencen, Maria Fure, Siobhain Molloy

Production company: Fresh Films

Producer: Simon Petter

Director: Laura Borgio

Production Assistant: Louise Jackson

Project Manager/s: Rasha Noronha, Bianca Dubois

Social: N/A

Legal: Tom Campbell, Freya Vale, Annika Patel


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