Working With Cancer: From Davos to the Super Bowl

Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer.

After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers. Founding partners include Abbvie, Adobe, Bank of America, BNP Paribas, BT, Citi, Google, Haleon, Labcorp, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Omnicom, Pepsico, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart, the world’s largest private employer.

Doug McMillon, President & CEO Walmart: “Walmart is proud to partner with Working with Cancer and others to eliminate the workplace stigma of a cancer diagnosis. Our purpose is to help people save money and live a better life, and supporting the health and well-being our own associates, including those who have been diagnosed with cancer, is at the core of that purpose. Together we can make the workplace better for those living with cancer and make a positive impact on people's lives.”

Working with Cancer is now setting its sights on the wider world, through a wake-up call in time for World Cancer Day. It is anchored in the stark reality that half of us will be diagnosed with cancer in our lifetime, so all of us have a responsibility to support cancer patients at work. Central to this call is a campaign film, ‘Monday’ directed by Elena Petitti Di Roreto and Martin de Thurah, which depicts the often harrowing journey of cancer patients and the vital importance of workplace support. Many of the crew behind ‘Monday’ are cancer survivors and caregivers themselves, bringing personal and authentic resonance to a film that highlights a universal issue.

Because driving social change in the workplace can often take years, Publicis is harnessing the power of creativity and mass media to accelerate momentum and adoption. A fully integrated campaign supported by $100m in media generously donated by partners like Disney/ABC, NBCU, Warner Bros Discovery, Paramount, Fox, Roku, Snap, iHeart, Tiktok, YouTube, NCM, Screenvision, Clear Channel, Lamar, Zeta and Meta, who are contributing 1bn impressions, will ensure this wake-up call is heard by all. Publicis Groupe will also contribute by becoming the first holding company to purchase and invest in a Super Bowl spot.

Arthur Sadoun, Chairman & CEO Publicis Groupe: "Thanks to the coalition of our partners and the support of the World Economic Forum, Working with Cancer is already positively impacting the lives of 20 million people. Of course, we will continue to rally more companies to the movement. But just as vital is the role all of us can play by standing with our colleagues with cancer. That is why we are launching a call not only for awareness, but for action from everyone, to create a real cultural shift in the workplace."

You can show your support and encourage others to take the pledge here.

CREDITS

CEO Publicis Groupe France Agathe Bousquet

CEO/CCO Publicis Conseil and CCO Publicis France Marco Venturelli

Copywriter Marco Venturelli

Head of Art Maud Robaglia

Creatives Laura Aondio & Francesca Vitello

Co Président Prodigious France Christopher Thiery

Head of Agency Production Caroline Petruccelli

Head of Sound Christophe Caurret

Business Director Shannon Eddy

Executive Producer Jean-Luc BERGERON

Producer Gaëlle DELAPORTE

Production coordinator Julia MONGIN

Director Elena PETITTI DI RORETO

Consultant Director Martin de THURAH

Director of Photography Thimios BAKATAKIS

1st assistant director Jean-François FONTANEL

Set Designer Emmanuelle DUPLAY

Model making monster CLSFX - ATELIER 69 - Frédéric Laine

Costum designer Sonia PHILOUZE

PRODUCTION SERVICE UK ANONYMOUS CONTENT

Managing Director Victoria Fitzwilliams

Head of Production Shion Hayasaka

Post Producer Image Nathalie Depas

Post producer Sound Joel Tessonneau

Editor Yannick Giffard

Editor assistant Alex Petropavlovsky

Grading Jean Clement Soret @ CO3

Sound research Maxime Rouge / Grégoire Bucaille

Sound engineer Olivier Vehert

Business Affair Romain Busnel / Claara Bonnel

Executive Producer Christophe HUCHET

VFX Supervisor Vincent Venchiarutti

Image

Crédits Film

French Crew

UK Crew

PRODUCTION COMPANY / HENRY

AGENCY / PUBLICIS CONSEIL

POST PRODUCTION / PRODIGIOUS

POST PRODUCTION / THE MILL PARIS

2

Shoot Supervisor Damien Canameras

CG Supervisor Guillaume Ho Tsong Fang

VFX Producer Kahina LAMBLIN

Animation Clotilde Blondel

Rigging Marine Sisnaki

FX Karim Lachaize

Lighting / compositing Marouan El Bekri

Matthias Barday

Motion Design Vincent Ewald

Alexandre Tarquini

Concept Design Alain Descamps

Flame Valentin Gingembre

"Divenire"

Composer : Ludovico Einaudi

Publisher : Chester Music Ltd. / Courtesy by Premiere Music Group

Performers : Ludovico Einaudi & Royal Liverpool Philharmonic Orchestra , conducted by Robert Ziegler

Recorded at “Liverpool Philharmonic Hall” - 2006

Label/Producer: Ponderosa Music Records

FARAH HANANE BELHOUARI

ARCHIE JACKSON BEWS

FARAH's MOTHER ERIKA KUTTNER PERREAU

ARCHIE'S WIFE GENEVIEVE DUNNE

ARCHIE'S SON SAMI AMBER

ARCHIE'S BOSS TIM BARTHOLOMEW

FARAH'S BOSS PATRICIA THIBAULT

DOCTOR ISABELLE HURTIN