Taco Bell shines a light on the ruined Christmas Birthdays

The campaign, by Spark Foundry, invites people not to talk about Christmas

By Creative Salon

Spark Foundry and Jungle Creations’ media brand VT have launched a new digital campaign today for Taco Bell UK.

The work, ‘Let’s not taco ‘bout Christmas’, is based on the insight that ever year, an average of 55,000 birthdays are forgotten due to being held in the same month as Christmas.

In the spot, we hear stories from individuals who don’t enjoy the Christmas period because of their birthdays being outshone by it.

The creative highlights how they have had countless overlooked birthdays and missed presents, telling them to reclaim the celebrations and disrupt the usual festivities to make their Christmas birthday front and centre by showing that tacos can be the ultimate freedom food this December.

This tongue in cheek campaign, aimed at a younger audience of 16–34-year-olds, will run across social throughout the month of December, amplified across social media channels including TikTok, Facebook and Instagram.

The creative was produced by Jungle Creations, with Spark Foundry handling the media strategy, planning and buying, and SPP Media brokering and managing the partnership.

Lucy Dee, UK head of marketing at Taco Bell, said: “Why have a Christmas dinner when you can have tacos?! Tacos aren’t always top of mind over the festivities, so we wanted to align ourselves with something else that people might not often think about – birthdays in December! We wanted something fun and playful to get customers’ attention and this campaign does just that.”

Liz Ragoo, managing partner at Spark Foundry, added: “With the majority of brands celebrating traditional Christmas elements in their ads from Santa and turkey, to gifting and family get-togethers, we wanted this campaign to really stand out by using humour to grab viewers’ attention. The Jungle Creations partnership does that beautifully; allowing us to not only cut through the noise but also deliver a unique message to our core audience.”

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