Tesco Shares Secret Messages To Wales And England Euros 2025 Teams

The digital OOH campaign was created by BBH London, featuring two posters made up of acrostic lists of purchases

By Creative Salon

04 July 2025

In support of the England and Wales teams competing in the Womenʼs Euros this summer, Tesco and BBH are sending secret messages of support to the two teams, in the form of out-of-homes, featuring receipts.

The digital OOH campaign sees acrostic lists of purchases, from tequila to hot dogs to BBQ essentials, and aims to highlight favourite matchday snacks. The receipts, on closer look, also spell out messages of celebration and support - including ‘Youʼve Got Thisʼ and ‘Ymlaen Garfanʼ which translates to ‘Letʼs goʼ or ‘Come on teamʼ.

Tesco is hoping to engage the increasing number of supporters who host watch parties as a way of showing their support for their teams.

CREDITS

Campaign title: England and Wales - Womenʼs Euros 2025

Advertising agency: BBH

ECD Felipe Serradourada Guimarães

Creative director: Luke Till

Associate Creative Directors: Charlotte Watmough and Holly Fallows

Designer: Miguel Sousa

Deputy CSO Saskia Jones

Business Lead: Tori Meadows

Account Director: Alexander Boden

Account Executive: Dow Sivell