Generali Says It's 'Here. Now'

Generali today announced the launch of its new global brand platform, set to revolutionise how the insurance sector connects with customers in an era of unprecedented uncertainty.

Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present. This fresh approach comes at a crucial time when economic shifts, climate concerns, and technological changes have made long-term planning feel increasingly daunting for many consumers.

“Our new brand platform, ‘Here. Now.’, reflects Generali’s commitment to being present for our customers in every moment that matters. It’s not just a campaign—it’s a promise to listen, to understand, and to act. Powered by technology and tailored to local markets, this launch underscores our dedication to delivering our Lifetime Partner 27 ambition.” – said Isabelle Conner, Chief Marketing & Customer Officer, Generali Group.

The hero creative executions feature candid photography and cinematography that showcase authentic customer stories worldwide, moving away from category conventions to present a beautifully crafted reality of life's present moments.

Here. Now. will roll out across multiple channels, including television, OOH, DOOH, social media, digital platforms, cinema, and print in more than 14 Generali markets, plus will live on Generali’s owned global channels. The platform extends beyond traditional advertising to encompass product communications, customer experiences, workforce engagement, and advisor enablement. 

“We set out to break category conventions and stop talking about an abstract future. Instead, we focused on what is tangible and important to customers - the present. This really allows us to connect the brand to people in a meaningful way and be a true partner in their lives, in the here and now,” commented Ryan McManus, Chief Creative Officer at VML UK. 

A wider product-focused campaign that continues throughout 2025 will leverage international, country-wide, and neighbourhood-specific data to demonstrate Generali's deep understanding of customers' current realities. This localised approach reinforces the brand's commitment to personal relationships through its network of advisors who help clients build their futures step by step.

This comprehensive approach ensures that Generali's message of present-focused partnership resonates across all touchpoints, creating a cohesive brand experience that transforms how people think about insurance and their relationship with the future.

Credits

Generali 

Isabelle Conner – Group Chief Marketing & Customer Officer, Generali

Kerem Olmez – Global Head of Brand and Digital Marketing

Perrine Ripert – Global Creative Excellence Manager

Adelin Pyfferoen – France Head of Brand

VML

Ryan McManus – Chief Creative Officer

San Sharma – Creative Director

Stefano De Luccia – Creative Director

Ricardo Porto – Creative Director

Claudia Wallace – Managing Director

Caroline Thomas – Global Client Lead

Joey Gordon – Senior Designer

Ice Charuwimonkul – Designer

John Scott – Group Strategy Director

Florine Hofmann – Senior Digital Strategist

Hussain Patel – Senior TV Producer

Isabel Chapman – Junior Producer

Cristina Petricanu – Global Account Director

Rudi Macloskey – Account Director

Sarah Hayward – Project Director

Simona Maggini - Group CEO VML Italy

Francesco Lucchetta – Italy Chief Strategy Officer

VA Consulting

Stefano Arbitrio – VA Consulting COO

Alessandra Pasquini – VA Consulting CPO

Simona Secondi – VA Consulting Production Consultant

Flavia Arbitrio – VA consulting Marketing Advisor

Production

Darling Films (UK)

Jessie Zinn – Director

EP – Clare Timms

Olivia Marcel – Line Producer 

James Sharpe – 1st AD

Bioscope Films (South Africa)

Daniel Kaplan – EP

Lee-Anne Jacobz – Producer

Naledi Kgope – Line Producer

Maurice Dingli – Line Producer

Josh Levi – DOP

Khalied Manuel – Focus Puller

Isma’eel Sallie – Loader

Karl Friedrich – Key Grip 

John McKay – Gaffer

Craig Ryneveldt – Sound Mixer

Serena Bohm – Director's Assistant & Second Unit Director

Robin Taylor – Second Unit DOP

Ollie Lane Darkwing Aerials – FPV

Candice Boddington – BTS and socials 

Alexa Singer – Photographer 

Simon Mcloughlin – Art Director

Melissa Maxstead Henderson – Wardrobe Stylist 

Nombuso Ngcobo – Key Hair and Make up 

POST PRODUCTION - POST MODERN 

Shelby Ncube – Editor

Will Kalmer –  Editor

Leanne Schalekamp – Post Producer

Chris Laco Snyman Tigerfight  – Music composition

POST PRODUCTION - ABSOLUTE POST  

Executive Producer - Sally Heath

Senior Producer - Kayleigh Macdonald

Production Assistant - Tia Duff

Colourist - Peter Opperdorff

VFX Lead - Simon Holden

VFX Team - Annie Mitchell, Tommy Coulter- Liston, Filip Suska

Edit - Oliver Burn, Bella Norman

Sound - Ellis McGourlay

POST SUPERVISOR

Ben Robards

MUSIC

Music license - Theodore music - Tom Stanford

Music Mix - Tigerfight