Creative Salon's Top 10 Most Read Features
A last look backwards as we reveal our most popular features from 2022
22 December 2022
While our list of the top ten most read features seems suitably eclectic, there are some common themes that emerge.
New trends, such as the ascendancy of content studios or the rise of chief client officers, proved popular but most profound of all was how leadership is changing, and agencies with it. This will reverberate in 2023. Thank you to everyone who contributed.
The link between advertising and the wider cultural world is well known, particularly when it comes to film. But an increasing number of advertisers are using poetry, such as O2 with George the Poet, and the spoken word to sell their wares.
1/1George the Poet
Following the success of the Lionesses in the summer, the FA announced it was looking for a NFT partner to help grow its fanbase and revenue - something that the Australian Open had already pursued. This piece looks at why NFTs are important in CRM.
When Chris Kay was appointed CEO of Saatchi & Saatchi last summer he was taking on a job that carried more baggage than probably any other in British advertising. Here he sets out his ambitious plans for the agency.
1/1Alex Grieve and Karen Martin
When IPA research showed a worrying disconnect between marketers and agencies in the briefing process, VMLY&R's Anna Vogt, VCCP's Michael Leo, New Commercial Arts' Hannah White and Josh Bullmore provided some solutions.
While the role isn't new, the chief client officer position in agencies has been enjoying a resurgence. But why, and what do they do anyway?
Sam Hawkey took over running AMV in the autumn of 2021. He sat done to tell us about his plan to rebuild the agency back to its pre-eminence.
Agencies have been investing in their own production resources (but don't call them "in-house"). We asked why the growth and who are the main players?
AMV announced a radical benefits package for employees called Life Changes. The scheme included financial support towards egg freezing or fertility treatment, subsidy for transgender staff towards their transition costs, paid-for relationship break up and divorce counselling. We found out more.
When Arthur Sadoun, the Publicis Groupe chief, revealed that he had been treated for cancer he recorded a candid message to staff revealing a scar on his neck from the removal of cancerous cells and talking about the distress he’s suffered. It was indicative of how leadership has changed and how the personal and the professional have been brought together as never before.