adameveddb quorn food puppets

Quorn £4m campaign marks biggest meat-free ad ever

The campaign, created by adam&eveDDB, aims to strengthen connections with potential and existing Quorn consumers

By Creative Salon

Meat free brand Quorn's multi-million pound campaign has over £4m investment running across TV, VOD, online video, social media and shopper marketing.

The campaign will run from 25 May to 7 July and aims to bring new shoppers in and strengthen connections with potential and existing Quorn consumers. Perry the pig returns with his puppet pals Clarence Cow and Chickson Chicken to promote Quorn Snacks to a new audience of meat eaters.

Gill Riley, consumer director at Quorn Foods, said: “This is the biggest campaign of its kind for the chilled meat free category, in terms of touch points and investment. We’re confident this campaign will bring new shoppers in and strengthen connections with potential and existing Quorn consumers. Quorn is the number one brand in meat-free snacks where we are outperforming the category, and we’re on a mission to drive even more growth in this key recruitment sector.

“The new ad creative is something really special, we’ll see Perry and his friends doing all their own stunts, in a bid to show that there really is no need to choose the alternative as Quorn is so tasty!”

In another playful and hilarious kitchen scene from adam&eveDDB, we will see the trio of puppets launch into a Mission Impossible style operation, to sneakily replace regular meat snacks with the tasty and newly improved Quorn Cocktail Sausages and Picnic Eggs.

As of April, shoppers can now buy two different pack sizes of their favourite Quorn Cocktail Sausages and Picnic Eggs. Both are available in 140g and 240g packs and can be found in all major supermarkets.

Quorn has also recently developed an even tastier recipe for its much loved Cocktail Sausages. In consumer trials, they received outstanding feedback, with purchase intent of more than 80 per cent.

“We’ll be engaging and attracting shoppers throughout summer with this brand new advert and a huge plan of impactful through the line activity, which will see some creative in-store activation. You’ll even be able to catch Perry himself at the fixture!”

Creative by adam&eveDDB, Media is handled by Initiative, Digital by Anything and PR by MTJ PR. The advert was directed by Jim Archer and the puppets were created by Andy Heath at Talk to the Hand Productions.


Client: Quorn

Brand: Snacking

Project/Campaign name: Mission: Swap

Client: Gill Riley

Lucy Grogut

Lindsay Winstanley

Chief Creative Officer: Richard Brim

Creative Director/s: Mark Shanley, Mark Lewis, Matt Fitch

Creatives: Gaby Grant and Jane Barker

Agency producer/s: Tristan Baker

Chief Strategy Officer: Martin Beverley

Planning Partner: Will Grundy

Senior Planner: Catherine Willoughby

CEO: Miranda Hipwell

Business Director/s: Flemming Lerche

Account Manager/s: Estella Mosca and Amber Anderson

Stills Retouching: Fran Hughes

Media agency: Initiative

Media planner/s: Josh Gorman and Ricardo Briceno

Production company: MindsEye

Director: Jim Archer

Executive Producer: Hughie Phillips

Head of Production: Max Yeoman

Directors’ Rep: Emma Horgan

Producer: Archie Johnston Stewart

Production Manager: Reba Gaynor

Production Assistant: Maria Pereira

Director of Photography: Murren Tullet

Production Designer: David Hamilton

Art Director: Kat Burke

Props Master: Ed Kellow

Wardrobe Stylist: Rachael Clarke

HMU Artist: Sarah Buitelaar

1st AD: Ali Copland

Locations Manager: Mike Baldock

Sound Mixer: Rowena Coleman

Food Stylist: Kostas Stavrinos

Editing Company: Ten Three

Editor: David Whittaker

Post Production: Coffee&TV

Post Producer: Gus Quirk

Colourist: George Neave

Colour Assist: Liam Van Rooyen, Lois Chapman

2D: Ben Stonehouse

Music Supervisor: Jeremy @DLMDD

Audio Post Production: Factory

Sound Designer: Jack Hallett

Soundtrack name: Quorn Original Composition May 2024

Composer: Gus Nicholson

Finance: Lloyd Bryan

Business Affairs: Emily Eshelby

Legal: Tom Campbell, Louis Mosca

Hero Talent: Jamie-Rose Duke

Puppet Design / Operations: Talk to the Hand Puppets Ltd

Puppeteer: Andy Heath

Puppeteer: Iestyn Evans

Puppeteer: Wim Oppenheimer


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