Just Eat Campaign Promotes Boots and Waitrose partnership

Just Eat (UK) has announced a significant expansion into everyday convenience with the addition of two iconic British brands, Boots and Waitrose, now available on the Just Eat app. 

For the first time with Just Eat, consumers can now order essential health, beauty, and grocery products from these retailers directly to their homes with the click of a button. From last-minute beauty must-haves to premium fresh ingredients, this partnership will revolutionise how customers access the trusted quality of Boots and Waitrose.

McCann London has created witty and bold creative to launch this partnership, with the key message being “Care and Quality, Conveniently Delivered”. The high-impact 360 campaign showcases these new delivery options in everyday, relatable moments. Need an emergency beauty product? Just Glam. Forgot a crucial ingredient for dinner? Just Eat now delivering Waitrose. Whether you're looking for self-care or hosting your nearest and dearest for dinner, Just Eat is the go-to for everything you need, beyond takeout.

McCann London's creative direction across both partnerships focus on merging the iconic brands’ vibrant worlds with the convenience of Just Eat. The agency’s Creatives have emphasised Waitrose’s joyful colour palette and premium-quality products, seeking to create a campaign that feels both bold, approachable and mouth-watering. They chose to design a visually striking campaign, confident in style, offering a powerful call to action that aligns with the trusted Waitrose brand. The agency’s design for the Boots partnership is similar in style, taking inspiration from both brands' iconic logos and typefaces. The creative direction draws on the urgency and convenience of having essential healthcare and beauty items delivered, using taglines such as "Just Breathe" to tie the two brands together, spotlighting brands including Mitchum, Rimmel and Vaporub.

The campaign’s visuals were created by the following teams: Paul Yull and Gary Arnold, with support from Stephen Yeates and Adam Taylor-Smith created the Waitrose work, whilst Ben Conway and Lauryn Raymond created the Boots work. Alexei Berwitz and Rob Webster were the Creative Directors overseeing the campaign’s creation from end to end. 

The 20” film stars Just Eat’s animal characters, first introduced to the brand’s marketing activity in March this year. Directed by the award-winning Tim McNaughton of the Bobbsey Twins, the creative uses the enchantment of puppetry and stop-frame animation to delve into the colourful lives of the animal characters. The puppets were coined by McCann London’s Creative Directors Matt Searle and Olly Wood, and designed and handmade by the renowned Arch Model Studio, the team behind Wes Anderson's Fantastic Mr Fox and Isle Of Dogs. 

The Boots creative ran across Radio, Digital and OOH. The Waitrose creative is now live across TV, BVOD, Radio, Digital and OOH including a high-impact London Routemaster Bus and will be running until 3 November.

Andrew Cocker, interim UK marketing director at Just Eat, said "Launching Boots and Waitrose onto the Just Eat platform is an exciting milestone for us, as we expand our category coverage to build on our number one position in food delivery in the UK. The campaign aims to playfully fuse together our respective distinctive assets, bringing together the care and quality of these two iconic brands, with the immediate delivery capability of Just Eat."

Alexei Berwitz and Rob Webster, creative directors at McCann London said, "We wanted to celebrate the 'best of both worlds’ – the convenience of Just Eat with the care and quality of Boots and Waitrose. Our campaign leans into the proud, confident branding of these iconic names while making it clear that Just Eat is now so much more than just takeaway.”

Credits

Client: 

Claire Pointon - EVP, UK & IE

Andrew Cocker - Interim UK & IE Marketing Director

Alice Saleh - UK Head of Brand & Campaigns

Emma Wood -  UK Head of Marcomms 

Megan Hill - Senior Brand Manager

Lucie Gaunt - Grocery Marketing Lead

Mair Roberts - Senior Project Manager

Lizzy Peters - Senior PR Manager

Caitlin Cartledge - Senior Media Manager

Emma Williams - Lead Art Director

Vikki Hirst - Senior Art Director

Zara Ballantyne Grove - Lead Producer

Creative Agency: McCann London 

Tommy Smith - Managing Director 

Ella Rybacki - Business Director 

Alizée Lawson - Account Director

Lucy Cooper - Senior Project Manager 

Rob Webster - Creative Director 

Alexei Berwitz - Creative Director 

Paul Yull - Senior Creative (Freelancer)

Gary Arnold – Senior Creative (Freelancer)

Adam Taylor – Smith - Creative 

Stephen Yeates - Creative 

Ben Conway - Creative 

Lauryn Raymond - Creative 

Lisa Carrana - Head of Design 

Ben Anthony - Design Director   

Chloe Delhumeau - Designer 

Lexie Hoskins - Designer  

Production: Craft London (part of McCann Worldgroup):

Jack Bayley - Director of Integrated Production

Dennis Olsson - Executive Producer

Jacob Gardner - Senior Producer

Hermione Bezuidenhout - Assistant Producer

Freddie Nicholson - Post Producer 

Thomas Castellani - VFX Director

Matt Bulpitt - VFX Artist

Jack Scott-Chapman - Online Editor 

Josh Younger- Head of Audio

Robbie Maynard - Lead Creative Artworker  

James Akerman - Print Producer  

John Martin - Senior Retoucher 

TVC Crew:

Director: Tim McNaughton (Bobbsey Twins)

Food Shoot Director / DOP - Tristan Oliver

Chris Mears - 1st AD

Prop Master – Jess Elckock

Livia Abrahams – Food Stylist

George Stocks - Food Stylist Assistant

Sophie Denmead - Food Stylist Assistant

Ashleigh Latter – Prop Stylist

Holly Brown - Runner

Arch Model Studios

AMS Managing Director – Andy Gent

AMS Studio Manager – Lisa Hill

Animator – Andy Biddle, Mark Waring, Tobias Fouracre, Steve Warne.

Costume Designers - Claudia Brugnaletti & Lucy Hagan.