m&s collection launch love that mother

M&S Kicks Off The Summer At Casa Del Compliments

Created by Mother, the high street brand unveiled its Summer ’26 collection with a runway show

By Creative Salon

Casa Del Compliments — M&S’s seasonal home of Love That — came to life as the brand hosts its collection launch, now available across YouTube, Instagram and marksandspencer.com.

The evening is led by Amelia Dimoldenberg, appointed General Manager of Casa Del Compliments by Chief Compliments Officer Gillian Anderson, who is taking her well-earned summer break. True to her self-described remit of “GM, show caller, stylist, model, DJ and literally everything else,” Amelia was at the centre of every moment, spotlighting the hero pieces of the Summer ’26 collection and setting the tone for a season built around giving and receiving style compliments.

The show, hosted by Polly Newman and Mel Holdbrook-Akposoe, profiled the full Summer of Love That collection; from the standout scarf-printed co-ord and embellished mini dress to the season’s directional accessories. YouTube viewers were invited to comment ‘love that’ during the show for a chance to win the featured looks.

It marks the start of a summer-long campaign rolling out across TV, social content led by Amelia Dimoldenberg, and a wide-ranging influencer programme. All anchored by the idea that the best compliment you can give someone is a style compliment, and the best place to start is M&S.

Credits

Client: M&S Fashion, Home and Beauty

Creative: Mother and Mother Design

Production: Redhouse

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