Aston Manor and McCann add attitude to cider category with ‘Straight Outta Crumpton’
Aston Manor Cider makes TV debut with animated spot and original soundtrack
04 July 2022
Straight Outta Crumpton offers a new take on N.W.A’s iconic track “Straight Outta Compton”. Written and produced by McCann Birmingham, the spot tells the story of Crumpton Oaks and how their cider is produced.
The animation and soundtrack pay homage to the music, whilst highlighting product truths in a fun and engaging way.
The campaign will be on TV throughout July and includes VOD, OOH, radio, social media and Spotify activation.
Adam Bodfish, Executive Creative Director at McCann Birmingham, said: “We wanted to create standout from category norms – orchards, apple picking, rolling countryside. And as Crumpton is a little different, we wanted to tell their story in a different way. With humour, wit and of course, music.”
Calli O’Brien, Head of Marketing at Aston Manor Cider, said: “We’re really excited to be unveiling our first TV advert and raising awareness of our flagship cider brand.
“Crumpton Oaks is a brilliant, award-winning cider, but we have a brand awareness challenge. We needed to work smartly to make Crumpton Oaks famous, quickly. The brief into McCann Birmingham challenged them to be brave, to be bold. It was now or never, and they have 1000% delivered on this.”
Executive Creative Director: Adam Bodfish
Creative Director: Chris Robertson
Senior copywriter: Tim Jarvis
Designer: Michael Greenhalgh
Producer: Connor Owen
Head of Integrated Production: Clair Dawkes
Head of post-production: Steve Cumberland
Head of Social: Joe Cronin
Social account manager: Tillie Gilbert
Social account executive: Ciara Houlihan