David Schwimmer returns in TSB campaign

The ads, by McCann London, promote TSB’s Spend and Save Current Account

By Creative Salon

“Savings that sneak up on you” sees David Schwimmer return to compel the nation once again to achieve money confidence with the help of TSB’s Spend and Save Current Account.

The film shows the celebrity on a tenacious quest to show TSB customers that savings really can sneak up on them every time they spend on their TSB debit card.

In each scene, the Friends star adopts a series of ludicrous, homemade disguises as he observes TSB customers spending money. Just like the savings accumulating out of sight, David is busy in the background as he tells us all about the Spend and Save current account and how it can help your savings grow without you even realising it.

From a beauty salon chair to a petrol station sunglasses stand and a restaurant painting, the disguises become more absurd as the ad goes on, with Schwimmer’s eventual reveal being the spoiler alert we all saw coming. 

The campaign is the second year of the bank’s brand and creative platform, “Life Made More”, which brings a human-touch to transactions.

The 40” hero film and campaign was produced by Biscuit and shot by Jeff Low and plays out on TV, VOD and social on 18th January. All creative was written and art directed by Rich Holmes and Zac Ellis.

The media strategy is aimed at evolving the way TSB approaches AV, through technology and data. By targeting consumers through utilisation of TSB’s first-party data via Infosum, and by mapping over-indexing postcodes identified using Skyrise technology, the campaign will reach consumers who are more receptive to product messages.

Schwimmer said: “I was delighted to be invited back for the next instalment of Life Made More. Not only has the campaign moved on, it’s gotten funnier. Simple, memorable, and just the right amount of silly. What’s not to like?” 

Emma Springham, chief marketing officer of TSB, added: “It has been a real pleasure working with David Schwimmer on this campaign. He effortlessly brings the features of our Spend and Save product to life through the 'savings that sneak up on you' theme. David's personality and warmth helps to further cement our brand platform ‘Life Made More’.” 

Alexei Berwitz and Rob Webster, creative directors at McCann London said: “TSB’s Spend and Save current account is such a smart product, and “Savings that sneak up on you” helps land it in the imagination of consumers. Thanks to TSB for spotting the potential, and for letting the team take it through the line, both with Mr Schwimmer and beyond.”

Credits

Project Name: Savings that Sneak up on you

Client Name: TSB Bank

TSB:

Chief Marketing Officer: Emma Springham

Head of Brand, Content and Social Media - Keith Gulliver

Senior Manager: Brand and Campaigns - Nicholas Lancaster

Brand Campaign Manager - Fiona Gillespie

Marketing Manager - Rosie Willmott

Senior Manager Brand, Partnerships and Social Media - Emma Beckingsale-Smith

Social Media and Content Manager - Stuart Chapman 

McCann London

Creative Agency:  McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Executive Creative Directors: Ray Shaughnessy & Dan Norris

Creative Directors:  Rob Webster & Alexei Berwitz

Lead Senior Creatives: Richard Holmes & Zac Ellis

Managing Partner: Tom Ghiden

Business Director: Leyla Bell

Senior Account Manager:  Vicky Humphries

Project Manager: Leuvon Van Der Leeuw & Dominic Kozlowski

Planning Director: Natalie Lau

Senior Planner: Emily Ellis & Rebecca Arnold

Comms Planning Partner: Lee Ramsey

Head of Design: Lisa Carrana

Designers: David Coates & Sean Cornell

Craft

Chief Production Officer: Sergio Lopez 

Head of Integrated Production: Sophie Chapman-Andrews 

Executive Producer: Amos Usiskin 

Senior Producer: Rebecca Wilford 

Production Company: Biscuit Filmworks UK

Director: Jeff Low

Producer: Kwok Yau

MD: Rupert Reynolds-Maclean

Exec Producer: Hanna Bayatti

Head of Production: Samantha Chitty

Production Manager: Sol Jonas Mackinlay

Director of Photography: Alex Melman

Production Designer: Gregg Shoulder

Offline Editing: Shift Post

Editor: Saam Hodivala 

Colourist: Luke Morrison

Post Production and VFX: ETC

Sound Engineer: Parv Thind

Casting and Talent Procurement (ITB)

Senior Account Director – Jan Taubert

VIP Senior Account Manager - Abi Bryant

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