KFC Unveils Finger Lickin' Fork

KFC’s Rice Bowls are so saucy, delicious and messy that fans on social media don’t think they are conducive to eating with your fingers.

In a campaign created by Mother to address this feedback, KFC has unveiled a unique product innovation, the Finger Lickin’ Fork. A bespoke silver hand-shaped utensil, handcrafted by jeweller Sam Ozanne.

KFC is sending these exclusive forks to fans on social media, providing them with a practical and premium utensil to keep for all the KFC Rice Bowls they’ll enjoy in the future.

Meg Stigant at KFC said: "The all-new Rice Bowl is a delicious lunchtime product, but it’s obviously more difficult to eat with your fingers. The Finger Lickin’ Fork solves that for our biggest fans.”

Emma Bottomley, Business Lead at Mother, added: “Finger Lickin’ Good has been omnipresent at KFC since 1952, and we’ve continuously played with this iconic line to produce memorable work. Our hand-shaped silver fork is designed so KFC fans can enjoy the Rice Bowl in iconic style.

Credits

Creative agency: Mother

KFC, Marketing Director: Kate Tipper

KFC, Marketing Manager: Aislinn Campbell

KFC, Junior Brand Manager: Megan Stigant

Fork production: Sam Ozanne Design