trainline stick buttons mother

Trainline pokes fun at in-station ticket machines with press ad

The tactical campaign, created by Mother, responds to the insight that train tickets bought from in-station machines are 50 per cent more expensive than those bought on online platforms

By creative salon

Trainline has launched a tactical campaign in response to independent research that has shown that on-the-day train tickets are over 50 per cent more expensive from in-station ticket machines compared to online platforms. The pricing was taken from Trainline, the market leader.

The Metro coverwrap greets commuters this morning (25 January), taking a tongue-in-cheek approach to sharing the news. The ticket machines have been personified by the ‘Sticky Buttons’ character, who is charging same-day train travellers on average 52 per cent more than the equivalent ticket available on Trainline.


Agency: Mother

Client: Trainline

Campaign: Sticky Buttons


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