KFC turns down requests for kentucky fried turkey this Christmas
Created by Mother, the campaign responds to 'KFT' suggestions and instead promotes the 'Stuffing Stacker' burger
13 November 2023
Fried chicken brand KFC has unveiled its 2023 festive advertisment, developed by creative agency Mother London.
"Kentucky Fried Turkey? KFT?! You didn't really think we were going to do it, did you? We're KFC for heaven's sake. And in case you didn't know, the C stands for chicken," the brand said.
"And so, despite the numerous suggestions and requests for Kentucky Fried Turkey, we're sticking with Chicken. After all, we've been making the world's best fried chicken for more than 70 years - why would we switch lanes now?"
As part of the campaign, that responds to social media requests for turkey this Christmas, KFC is "going big" with the 'Stuffing Stacker' - two fillets of Original Recipe Chicken, plus spicy cranberry sauce and a big, sage and onion stuffing patty.
To mark the festive season, KFC is profiling a world-first anti-UCG campaign, one which just goes to prove - the customer is not always right. The company added: "That tells our fans we saw them, we heard them, and ultimately...we ignored them. And for this Christmas, next Christmas and every Christmas to come - we're sticking with chicken."
Kate Wall, Strategy and Innovation Director at KFC, commented: “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”
Brand: KFC UK&I
Client: Kate Wall (Strategy & Innovations Director) | Dani Ruggles (Marketing Lead) | Rebecca Bottriell (Brand Manager)
Creative Agency: Mother
Production Company: MindsEye
Director: Eros Vlahos
Cinematographer: Stephen Keith-Roach
Producer: Matthew Posner
Founder & CEO: Hughie Phillips
Founder & Executive Producer: Charlie Phillips
Executive Producer: Debbie Ninnis
Edit: Stitch Editing
Editor: Flaura Atkinson
Managing Partner: Angela Hart
Post: Black Kite Studios
Colourist + Partner: George Kyriacou
VFX Lead: Mark Stannard
Senior Post Producer: Phil Whalley
Sound Studio: No 8.
Sound Engineer & Partner: Sam Robson
Executive Producer: Karen Node
Music Supervision: The Hogan
Music Supervisor: Sean Hogan
Media Agency: Mindshare