Uber Eats Suhoor ramadan mother

Uber Eats highlights restaurants extending hours for Ramadan

The campaign was created by Mother

By creative salon

Uber Eats has launched a campaign to help those observing Ramadan this year. The campaign will let users know that thousands of restaurants on the app are extending their opening times to be open for Suhoor. Throughout the month, Uber Eats will highlight some of its amazing Halal Restaurant partners with extended hours to offer Suhoor.

Suhoor is a meal that’s eaten anytime after Iftar (the breaking of fast) and before Fajr (dawn). Often these meals will be consumed late at night, traditionally with limited food delivery options available.

Uber Eats found that in 2023, over 2400 restaurants extended their opening times on the Uber Eats app, catering for those observing Ramadan. Additionally, Uber Eats saw 288 dessert restaurants across the UK extend their hours of operation during the holy month to accommodate those partaking in Suhoor. To champion these restaurant partners, this latest Uber Eats campaign leans into the visual language of neon signs that tell the 'late night' story and speak to British Muslims with a celebratory modern aesthetic; not reliant on the typical visual tropes and cliches often used to depict Ramadan.

To ensure that Uber drivers and couriers can observe Iftar throughout the holy month, Uber Eats will bring back its ‘Sundown Spots’ iftar dinners. ‘Sundown Spots’ is a series of pop-up restaurants offering free food to mark Iftar - and support the hardworking delivery couriers and Uber drivers operating throughout Ramadan in London, Leeds, Liverpool, Birmingham, and Manchester.

Matthew Price, General Manager UK, Ireland, and Northern Europe at Uber Eats said: “The Open For Suhoor campaign is an excellent demonstration of how Uber Eats is supporting not only our customers observing Ramadan but also our outstanding restaurant partners across the UK who are extending their opening hours during this Holy Month. We're also delighted to reintroduce our Sundown Spots iftar dinners to express our appreciation to our incredible drivers who continue to work with Uber whilst fasting. We are also offering a to-go option for couriers who wish to keep delivering on Uber Eats during this time.”


LinkedIn iconx

Your Privacy

We use cookies to give you the best online experience. Please let us know if you agree to all of these cookies.