Nationwide NCA Promise

Nationwide renews promise to keep branches open until 2026

New Commercial Arts reveals the building society's renewal of its Branch Promise to keep locations open for at least another three years

By creative salon

Nationwide’s creative agency New Commercial Arts has launched a campaign in high-impact OOH, DOOH, Press and display formats with the bold statement: ‘We’re right up your street. And we’re going to stay there.’

As Britain’s biggest building society, Nationwide continues to invest in branches because people want face-to-face service on their local high street, as well as banking digitally or on the phone.

Over the past three years, Nationwide has invested more than £46 million in keeping, rather than closing, its branch network.

Debbie Crosbie, Chief Executive of Nationwide Building Society, said: “Nationwide is different. We give customers a choice about how they do their banking and we support the British High Street. Because our customers value face to face contact, and we’re owned by them, we act in their interests.”

Nationwide’s decision to renew the Branch Promise and support the high street is endorsed by They have called on other major high street names to do the same, at a time when many shopfronts close after the pandemic or following the cost-of-living crisis.


Client: Nationwide

Creative Agency: New Commercial Arts

Media Agency: Wavemaker


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