Habitat Heroes The Impact Of Great Design In Our Lives

Created by NCA, the campaign uses illustrations to show how great design can transform a moment at home

By Creative Salon

04 May 2023

Continuing with the brand platform ‘A Little Design’, Habitat has injected a visual representation of just how good those finishing touches around the home can make you feel.

The campaign, created by New Commerical Art, uses illustrations, created by Katy Wang, mixed with live footage, shot by James Papper at Blinkink and photography by Paul Kalver at Making Pictures, to show how great design can transform a moment at home.

As people continue to spend more time than ever at home, Habitat wants to keep celebrating the joys of staying in and reminding viewers that even a small design addition has the power to enhance our mood and make our home a happy habitat.

The campaign launches across BVOD, OOH, Social and Display.

Nici Hofer, Artistic Director/Founder at NCA says, “Through the evolution of 'A Little Design', we allow our viewers to experience the emotional impact that great design can have on your living space, with your habitat being just right.”

Habitat is owned by Sainsbury's. Last month, the retailer awarded its advertising business to NCA, following a competitive pitch run by Sainsbury's chief marketing officer Mark Given.