O2 Celebrates England's Winning Red Roses

The spot by VCCP sees Chloe Kelly spotlight the champions

By Creative Salon

03 October 2025

Off the back of the Red Roses becoming Rugby World Cup champions, O2 has unveiled a rework of its ‘England, meet England’ campaign to celebrate their victory.

In a social-first video, O2 teamed up with Lioness and well-documented Red Roses fan, Chloe Kelly, to reveal the new creative and introduce the nation to their latest sporting champions.

The video sees the beloved Lioness approach an O2 billboard with ‘England, meet England’ written over a picture of the Red Roses team. Building on the growing excitement surrounding women’s sport – and off the back of the Lioness’s epic Euros 2025 win this summer – Chloe rips away a layer of the billboard to reveal a message that has been there all along – ‘England, meet your champions’. The new creative is a bold statement of O2’s confidence in the Red Roses and highlights the joy and pride it has in standing side by side with them.

The video demonstrates the power we’re seeing in women’s sports right now, with Chloe metaphorically handing over the baton from one winning national team to another.

CREDITS:

Campaign: ‘England, meet your champions’

CLIENTS: O2

DIRECTOR OF PARTNERSHIPS AND SPONSORSHIP: Gareth Griffiths

MARKETING DIRECTOR: Simon Valcarcel

HEAD OF ADVERTISING AND CAMPAIGNS: Johnny Winn

HEAD OF SPORT: Marie Houlgate

HEAD OF SOCIAL, CONTENT & INFLUENCERS: Rachael Courtney

SENIOR CAMPAIGN MANAGER: Nina Dubravec

CAMPAIGN MANAGER: Iona Murray-Spink

PARTNERSHIPS MANAGER - SPORT: Jamie Brown

SENIOR CONSULTANT - SPORT: Jessica White