Sony Celebrates Iconic PS5 Moments

Sony Interactive Entertainment, the company behind the PlayStation brand, today debuted the next chapter of its global 'It Happens on PS5' brand campaign, celebrating the unforgettable moments that PlayStation 5 makes possible.

With an unmissable lineup of iconic games available now and arriving soon on PS5, this campaign is designed to share with players that there has never been a more exciting time to play.

Building on the excitement of last year's 'It Happens on PS5' launch, the integrated campaign is fully focused on PS5’s outstanding portfolio of games. From new stories featuring legendary Marvel characters in Marvel’s Wolverine as well as 007 First Light, and God of War Laufey, to the highly anticipated release of Grand Theft Auto VI, the most-exciting adventures ahead will happen on PS5.

Anchoring the campaign is a high-energy hero film that captures the anticipation surrounding these anticipated gaming experiences. The spot takes viewers on a fast-paced journey, featuring larger-than-life moments, from Giannis Antetokounmpo’s elite basketball skills that get the streets bouncing to an exhilarating high-speed jet ski chase.

The brand plans a full 360-degree campaign including social, digital, out-of-home, creator partnerships and immersive activations, bringing the excitement of 'It Happens on PS5' to audiences around the world. From large-scale special builds to creator-led storytelling, every touchpoint celebrates the moments that players won't want to miss.

Credits:

Client: Sony Interactive Entertainment

Brand: PlayStation 5

Project/Campaign Name: PlayStation 5: It Happens on PS5

First Air Date: 17th August

Client: Sony Interactive Entertainment

• Senior Vice President, Business: Eric Lempel

• Senior Vice President, Marketing: Mary Yee

• Vice President, Global Brand Marketing: Isabelle Tomatis

• Senior Director, Global Brand Marketing: Adam Grant

• Group Manager, Global Brand Marketing: Jayne Murphy

• Senior Manager, Global Brand Marketing: Dianne Segovia

• Senior Manager, Global Brand Marketing: Mattia Maccario

• Senior Manager, U.S. Brand Marketing, Gustavo Alvarado

• Brand Specialist: Gopika Pradeep

• Senior Manager, Creative Agency and Localisation: Renee Holt

• Localisation Specialist: Matthew Vassell

• Director, Brand Creative: Sugai Seigo

• Senior Lead, Global Connections Strategy: Liam Hannan

• Media Planner: Alexis Velasco

• Media Planner: Thomas Carpino

• Global Campaign Manager, Brian Dunn

• Sony Interactive Entertainment Music, Manager: Codie Childs

Agency: adam&eve\TBWA

Creative:

• CCO: Ant Nelson & Mike Sutherland

• ECD: Mark Shanley

• CD: Jane Barker

• Social Creative: Molly Johnstone

Production:

• Head of Production: Nick Godden

• Integrated Producer: Olly Ravaux

• Production Assistant: Merle Aylott

Planning:

• Planning Director: David Mortimer

Chief Executive Officer: Miranda Hipwell

Account Management:

• Managing Partner: Fay Taylor

• Business Director: Nick Wilkie

• Account Director: Sophie Eyre

• Account Manager: Tatty Milliken

Project Management: Linda MacFarlane & Jade Rossouw

Legal: Candice Macleod

Business affairs: Dolores King

Design:

• Head of design: Scott Silvey

• Designer: Roberto Celentano

• Designer: Aaron Moss

• Designer: Aaron Janagal

Audio / Visual

Production Company: Stink Films

• Director: Felix Brady

• Producer: Ash Lockmun

• Executive Producer: Blake Powell

• Director of Photography: Anna Smoronova

• Production Designer: Chloe Brady

• 1st Assistant Director: Ty Hack

Service company: Radioaktive

• Executive Producer RAF: Kate Galytska

• Producer RAF: Lorenzo Haman

• Production Manager RAF: Paweł Młynarczyk

• Production Coordinator: Iza Sandomierska

• Production Coordinator: Gosia Kowalewska

• Production Assistant: Andrew Shpak

• Talent Coordinator: Anna Pastuszak

Editing company: Cabin

• Editor: Fouad Gabor

• Producer: Clel Allen

VFX (if applicable): 1920

• Creative Director - Bill McNamara

• Executive Producer - Ross Culligan

• VFX Producer - Heather Brown

• Senior VFX Coordinator - Jacob Rochester

• 3D Supervisor: Mike Farrar, Chris King, Richard Coley

• 2D Supervisors: Chrys Aldred, Jamie Stitson, Weronika Holak

• VFX Artists - Amresh Kumar, Ian Copeland, Lucas Warren, Kai Davies, Alejandro Marzo,

Rakhahari Ghosh, Loredana Gangemi, Matilda Craig, Taylor Hawker, Tony Wells

• 3D Artists: Agustin Schilling, Andreas Georgiou, Girish G R, David Rencsenyi, Juan

Francisco Saravi Migliore, Ashwin Mahajan, Charlie Wilson, Joe Baker, Monika Lesiecka,

Oscar Carambano, Sean Penrose, Victor Vinyals, Will Davies

• DMP - Winnie Choudhary, Adam Leary, Jordan Haynes, Aurelien Ronceray, Gerard

Dunleavy, David Fernández Girón

• Colour - Kai van Beers

Audio postproduction (if applicable): 750mph

• Producer -

• Sound Engineer – Sam Ashwell

• Sound Design:

o Jake Ashwell

o Olivia Ray

o Rachel Saxon

Key Visual & Social

Social production company: Stink

• Managing director: Andrew Levene

• Director: Jan Ruttner

• DOP: Mikuláš Hrdlička

• Producer: Fred Qvortrup

Service company: Radioaktive Film, Warsaw

• EP: Kate Galytska

• Producer: Lorenzo Haman

• PM: Paweł Młynarczyk

• Production Coordinator: Iza Sandomierska

• 1stAD: Kuba Wielecki

• 1stAC: Michał Konopka

• 2ndAC: Bogusław Jarzyński

• Gaffer: Mateusz Kuźniak

• Props: Filip Brodnicki

• H&MUA Assistant: Ania Romaszko

• Stylist Assistant: Martyna Pawlik

• Location Manager: Kama Trzaskowska

• Chaperone: Ania Kowalewska

• Drivers: Mateusz Chmielnicki, Maks Popławski

Editor : Cabin Editors

• Editor: Fouad Gabor

• Producer: Clel Allen

VFX

• Creative Director - Bill McNamara

• Executive Producer - Ross Culligan

• VFX Producer - Heather Brown

• Senior VFX Coordinator - Jacob Rochester

• VFX Supervisors - Mike Farrar + Weronika Holak

• VFX Artists - Ian Copeland, Lucas Warren, Kai Davies, Alejandro Marzo, Rakhahari Ghosh,

Gijo George, Stalin Balan, Girish G R, David Rencsenyi, Juan Francisco Saravi Migliore,

Ashwin Mahajan

• DMP - Winnie Choudhary

• Colour Grader- Kai Van Beers

Audio

• Sound studio : 750 mph

• Sound designer : Sam Ashwell / Jake Ashwell / James Radford

• Producer : Olivia Ray

Full Motion DOOH:

• Editor - James Ireland

• Producer - Tarik Haksever

• Producer - Sam Atkin

• Designer - Sam Harris

OOH Artwork:

• Retouching - Jon Webb

• Studio manager - Richard Rigby

• Artworker - Sergio Bonillas

• Artworker - Marina Gonzalez

Digtial

• Alberto Sánchez - Digital Designer Manager

• Carmen Cuenca - Senior Digital Designer

• Juan Manuel Pérez - Campaign Developer

• Ignacio Hernandez - Fron End Developer

• Sofía Vélez - Senior Digital Producer

• Ángela Gil - Account Manager

Localisation team

• Sybille Chrissoveloni - Global Business Director

• Theo Tsangarides - Senior Account Director

• Alistair Eglinton - Client Director

• Marco Muscolino - Senior Account Manager