T&P Conversion therapy

The&Partnership creates campaign calling for ban on 'conversion therapy'

A collective of LGBTQA+ charities, coordinated by Stonewall, have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy'

By creative salon

Created by The&Partnership for the charities, the film supports the introduction of legislation for a full ban on conversion therapy that includes trans people and protects the whole LGBTQA+ community.

In 2018, the UK Government first announced that it would introduce a ban on conversion therapy practices for gay, lesbian and bi and trans people in England and Wales and it has this week, at last, brought forward a statement indicating they will now legislate for an inclusive ban to protect all LGBTQA+ people.

The film released by this collective of LGBTQA+ charities, brings to life the various abusive methods that are used to attempt to ‘cure’ LGBTQA+ people. It serves to raise awareness of the harm that continues to be inflicted on people in the UK while the practice remains legal.

The film, produced through Academy Films and directed by Zhang + Knight, is based on first-hand survivor testimony from the UK and depicts the horror of a young trans person being subjected to abuse, coercion, and psychological harm in the name of ‘conversion therapy’. It is accompanied by Douglas Dare’s version of ‘It’s a Sin’ by the Pet Shop Boys, who gave their permission for the track to be used for free to support the film.

The&Partnership and mSix&Partners, who are supporting on film distribution, worked on the project pro bono after team members raised achieving a full ban on conversion therapy as an issue that is important to them.

Toby Allen, Executive Creative Director at The&Partnership said: “At The&Partnership, we champion belonging, diversity, and inclusion as a company and across society. We believe no one should be forced to change who they are, and our film makes clear that ‘conversion therapy’ is not therapy, it’s abuse. We're proud of all our LGBTQA+ people, and proud to work on this campaign to promote a full ban.”

The campaign makes a clear distinction between valid forms of therapy intended to support LGBTQA+ individuals and so-called ‘conversion therapy’ intended to cure, change, or suppress their sexual orientation or gender identity.

The practice of ‘conversion therapy’ has been condemned by global medical and human rights bodies, including the UN Human Rights Council and NHS England. It is already banned in Canada, New Zealand, France, Malta, Brazil, India, Uruguay, Germany, and some Australian states.

In the UK, a YouGov study showed that more than 60% of the public support a full ban. More than twenty-five health and mental health organisations, including NHS England, signed a Memorandum of Understanding on conversion therapy. It makes it clear that conversion therapy in relation to gender identity and sexual orientation is unethical and potentially harmful. The Church of England General Synod voted in 2017 to reject coercive conversion therapies.



Chief Executive Officer: Sarah Golding

Managing Director: Gary Simmons

Executive Creative Director: Toby Allen

Deputy Head of Strategy: David Adamson

Creative: Mika Alcock

Creative: Dan Dehlavi

Head of Production: Charles Crisp

Senior Producer: Sam Ramsey

Senior Account Director: Alex Fitzsimons

Account Director: Misbah Husain

PR Account Director: Lekha Ly

Production Company

Academy Films

Director: Zhang + Knight

MD/EP: Medb Riordan

EP: Darapen Vongsa-nga

Head of Production: Gemma Priggen

Producer: Lexi Kiddo

Production Manager: Sorcha O'Sullivan

DOP: David Foulkes

1st AC: Harry Coleman

2nd AC: Felix Wildey

Steadicam: Justin Theodore

Directors Assistant: Nathan Laryea

Casting Director: Sue Odell

Intimacy Coordinator: Tigger Blaize

1st Assistant: Tristan Hefele

DIT: Elliot Chyi

Production Designer: Fran Massariol

Art Director: Katherine Black

Wardrobe: Jon Revell

Hair & Make Up: Martin McLean



Sound Design and Mix: Jack Hallett

Assistant Sound Design: Harry Boyce

Audio Producer: Ciara Wakley


"It's A Sin"

Written by Neil Francis Tennant & Christopher Sean Lowe

©Published by Cage Music Ltd

Administered by Kobalt Music Publishing Ltd

Arrangement by Douglas Dare

Courtesy of Erased Tapes

Music supervision


Music Supervisor: Joshua Gibbard and Siân Rogers



Editor: Ellie Johnson

Edit Assistant: Matt Marshall and Elyse Raphael

Edit Producer: Ed Hoadley and Eppie Bowler


Glassworks VFX

Colourist: Jonny Thorpe - @kingofcurtis

Online: Ally Burnett

Online: Peter Nemec

Online: Ant Laranjo

Producer: Kim Bryde

Producer: Andrew Patrick


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