
Spurs Take A Vow With New Kit Launch
With T&P behind the creative for the launch, the club's 25/26 home kit reveal celebrates the bond between fan and club
03 June 2025
Forget fair weather football fans; the love that loyal Spurs supporters have for their beloved Lilywhites endures like no other.
So to launch the club's 2025/26 Home Kit, T&P has partnered with Tottenham Hotspur to celebrate this unwavering devotion. "Take a Vow" is more than a tagline; it’s a heartfelt pledge that vocalises the unbreakable bond between fan and club.
From the highs of European glory to the perils of the Premier League, this kit launch talks to the rollercoaster of emotions that have always been part and parcel of being a Spurs supporter. The film even playfully nods to the infamous "lasagne-gate," reminding fans that their dedication stands strong through thick and thin – in sickness and in health! The new Home Kit embodies the intensity of the club and the daring spirit that runs through its DNA.
The campaign's centrepiece is a rousing film in which one-club legend, Ledley King leads players, staff, and fans in a collective vow of loyalty.
Line by line, vows are recounted by fans young and old, from the club groundsman to mascot, Chirpy along with players Micky Van de Ven and Archie Gray, Swedish trio of Lucas Bergvall, Dejan Kulusevski and Amanda Nilden, and captain Beth England – with voices uniting to declare their undying commitment to Spurs.
Quote from writer and author of the vow, T&P Creative, Sam Collins: "To launch the SpursHome Kit after a season that epitomised the highs and lows of football, it seemed aparticularly pertinent moment to honour the unbreakable, unwavering loyalty Spurs supporters have shown over generations. Inspired by an iconic piece of football commentary, 'Take a Vow' is a rallying cry to the Tottenham Hotspur faithful – are a reminder that through it all, the love they have for their club endures."
Credits:
Agency: T&P
Creative Director: James Fernandes
Associate Creative Director: Ben Fallows
Copywriter: Sam Collins
Art Director: Ivan Stanojevic
Strategy Lead: Ollie Fahey
Client Lead: Sarah White
Chief Production Officer: Charles Crisp
Head of Integrated Production: Thea Evely
Senior Producer: Kieran Sadler
Producer: Dillon Palmer
Social Producer: Nick Drewe
Social Media & Content Content Creators: Eamon Ghdhban, Arnold Jorge, Ma Reece Design Lead: Greg Fadden
Senior Designer: Ralph Pedersen
Junior Designer: Andra Cobuz
CG Artists & Retouchers: Richard Palmer, Tim Taylor
Production company: The Vigilantes Group
Director: Christopher Ranson
DOP: Tom Hole
Photographer: Will Cornelius
Producer: Ashley Whyte
Production Manager: Mia Walton
Exec Producer: Cal Gordon, Joe Ellio
Post House: Creep
Editor: Alex Hinx
Colourist: Sebastian Ziabka
VFX: Hugo Rosado, Ma Ditko, Heriberto Penche Online: Brad Kelsey
Producer: Joe Bannister
Head of Production: Libby Orre-George
Sound Design: Sounds Good Audio
Sound Designer: Martin Leitner
Music
Music Supervision: Wake The Town Composer: Stephen Francis Eatery