Cadbury releases nostalgic posters to celebrate 200th anniversary
As part of the ‘Yours for 200 Years’campaign, VCCP illustrators and designers have recreated Cadbury posters from 1915 - 2024
15 February 2024
As part of the wider ‘Yours for 200 Years’ year-long activity, VCCP has recreated iconic Cadbury posters from 1915 - 2024. The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years.
Each poster was created with different illustrators and designers, who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on setting the creative direction.
Credits
CAMPAIGN TITLE: Yours for 200 Years
CLIENT: Cadbury
Associate Marketing Director: Gemma Flanigan
Senior Director: Elise Burditt
Strategic Project Lead: Phil Warfield
Brand Manager: Bryony Tate & Nancy Galvin
Junior Brand Manager: Connor Gould
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Jonny Parker & Chris Birch
CREATIVE DIRECTOR: Angus Vine
SOCIAL CREATIVE DIRECTOR: Milan Desai
SENIOR CREATIVE TEAM: Ben Evans & Adam Sears
GROUP MANAGING DIRECTOR: David Boscawen
MANAGING PARTNER: Matt Smith
SENIOR ACCOUNT DIRECTOR: Tom Carr
ACCOUNT DIRECTOR: Bella Johnston
SENIOR ACCOUNT MANAGER: Fiona Hanna
ACCOUNT MANAGER: Maddie Jones
ACCOUNT EXECUTIVE: Ellie Rhodes
PLANNING DIRECTOR: Ollie Gilmore
SENIOR PLANNER: Alana Ballantyne & Charlotte O’Brien
CONTENT CREATION STUDIO: Girl&Bear
INTEGRATED PROJECT DIRECTOR: Sally Greenwood
SENIOR INTEGRATED PRODUCERS: David Vass
INTEGRATED PRODUCERS: Connor Kilkelly
HEAD OF PRINT: Gavin White
HEAD OF ART: Ali Augur
ILLUSTRATORS: Archie Proudfoot & Carol Lawson (CIA), Chris Wormell (The Artworks), Bruce Emmett (Folio), Vince McIndoe (DebutArt)
DESIGN DIRECTOR: Adam Edwards
DESIGNERS: Tegan Barnes, Carl Sherry, Bruno Rovarotto
ARTWORKERS: Nilesh Parmar, Lee Forster, Liam Leal, Toby Kadir, Sam Weight
JUNIOR RESOURCE MANAGER: Yasmine Moridi
STUDIO MANAGER: James Perry
POST PRODUCER: James Ketterer
SOCIAL EDITOR: Gareth Jivan Philips
IMAGE RETOUCHING: Stanley’s Post
PHOTO PRODUCTION: Packshot Factory
MEDIA BUYING AGENCY: Publicis
MEDIA PLANNER: Lynne Quinn, Lauren Nolan & George Pearcy