GoDaddy tunes into the realities of running a business

The ‘With You All The Way’ campaign - created by VCCP - is narrated by comedian Javone Prince

By creative salon

05 February 2024

In its latest 30-second spot created with VCCP, GoDaddy shows how it supports small businesses: tuning into the realities of running a business, presenting GoDaddy as being by a company's side every step of the way.

The film demonstrates how a small floristry business, Blossom and Grow, used GoDaddy’s marketing tools to expand its customer base and help business bloom.

Narrated by comedian Javone Prince, the spot focuses on the journey and success of customers using GoDaddy products, from building a website and an online store to the ongoing support after launch, highlighting GoDaddy’s additional tools and guidance.

In ‘With You All The Way’, we see Javone Prince as an ever-supportive presence along their business journey, a metaphor for how GoDaddy supports businesses every step of the way.

Created by VCCP, the film launches in January to coincide with New Year’s resolutions - a common resolution being the ambition to start a business. The spot will run on TV and VOD, and will be supported across radio, social, online and display.

The films were directed by Giles Ripley through Girl&Bear Studios with media planning and buying by VCCP Media.