GoDaddy tunes into the realities of running a business
The ‘With You All The Way’ campaign - created by VCCP - is narrated by comedian Javone Prince
05 February 2024
In its latest 30-second spot created with VCCP, GoDaddy shows how it supports small businesses: tuning into the realities of running a business, presenting GoDaddy as being by a company's side every step of the way.
The film demonstrates how a small floristry business, Blossom and Grow, used GoDaddy’s marketing tools to expand its customer base and help business bloom.
Narrated by comedian Javone Prince, the spot focuses on the journey and success of customers using GoDaddy products, from building a website and an online store to the ongoing support after launch, highlighting GoDaddy’s additional tools and guidance.
In ‘With You All The Way’, we see Javone Prince as an ever-supportive presence along their business journey, a metaphor for how GoDaddy supports businesses every step of the way.
Created by VCCP, the film launches in January to coincide with New Year’s resolutions - a common resolution being the ambition to start a business. The spot will run on TV and VOD, and will be supported across radio, social, online and display.
The films were directed by Giles Ripley through Girl&Bear Studios with media planning and buying by VCCP Media.
CAMPAIGN TITLE: With You All The Way
CLIENT: James Eadie, Abi Laditan
ADVERTISING AGENCY: VCCP
DEPUTY EXECUTIVE CREATIVE DIRECTOR: Ross Neil
ASSOCIATE CREATIVE DIRECTOR: Jade Sturman
ASSOCIATE CREATIVE DIRECTOR: Tori Fannon
BUSINESS DIRECTOR: Danielle Durgan
ACCOUNT DIRECTOR: David Jenkins
ACCOUNT MANAGER: Jemima Armfield
PLANNING PARTNER: George Everett
AGENCY CREATIVE PRODUCER: Ariana Balsaras
MEDIA BUYING AGENCY: VCCP Media
MEDIA PLANNER: Josh Deane
PRODUCTION COMPANY: Girl & Bear
DIRECTOR: Giles Ripley
EXECUTIVE PRODUCER: Jake Hafer
PRODUCER: Rory Calder
POST-PRODUCTION COMPANY: Girl & Bear
POST PRODUCER: Amira Petker
EDITOR: Ashley Sykes
COLOUR POST PRODUCTION COMPANY: ETC
COLOURIST: Luke Morrison
AUDIO POST-PRODUCTION COMPANY: Jungle
SOUND ENGINEER: Chris Turner
PHOTOGRAPHER: James Lyndsay