Walkers and Heinz Tease In Cryptic OOH Collab

Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour, by VCCP.

The ads feature the Walkers logo recreated as a crisp with a smear of sauce to signify the latest collaboration. What could they be teasing here?!

The campaign is running across DOOH and Social and will be followed by the reveal.

Credits:

CAMPAIGN: Walkers x Heinz

CLIENT: Walkers

VCCP

EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
ASSOCIATE CREATIVE DIRECTORS: Chris Willis & Paul Kocur
CREATIVE ARTWORKER: Vladimir Stolyarov

MANAGING PARTNER: Olivia Packshaw
SENIOR ACCOUNT DIRECTOR: Paddy Bolton
ACCOUNT MANAGER: Mollie O’Sullivan
GROUP PLANNING DIRECTOR: Richard Harriford
PLANNING DIRECTOR: Rebecca Pinn
JUNIOR PLANNER: Percy Fagent

GIRL&BEAR
INTEGRATED PROJECT DIRECTOR: Brad Willis
SENIOR INTEGRATED PRODUCER: Rebecca Hunnybun
ARTLAB MANAGER: Dan Datson

RETOUCHING: Stanleys Post