Radio & Audio: Cannes 2023 Decoded

Adam&eveDDB was the sole UK winner in the Radio & Audio catetgory, bagging a Bronze Lion for its Frontline19 campaign 'Hopeline Radio'.

The work for the psychological support charity saw adam&eveDDB create a 24/7 radio station which allowed members of the UK public to leave messages of love and support for the NHS during the pandemic.

New Zealand-based agency Colenso BBDO also took home the Grand Prix in the category, with its 'Lawyer', 'Ad Agency' and 'Strip Club' campaigns for telecommunication company Skinny.

The low-cost campaign saw the Kiwi telco brand let members of the public record their own radio ads for Skinny on their mobile phones for free.

Overall, in the Radio & Audio category 22 Lions were awarded, three Golds, seven Silvers and 11 Bronzes.

Sao Paulo-based agency Gut won a Gold for its 'Files of Freedom' campaign for online marketplace Mercado Libre.

Arnold Worldwide also scooped a Gold Lion for its 'Dr Rick Will See You Now' work for Progressive Insurance.

The third and final Gold Lion was awarded to Toronto-based BBDO for its Muskrat Magazine campaign 'Missing Matoaka'.