Jameson Celebrates Its Reimagined Black Barrel Bottles
With Ogilvy UK, the whisky brand enlists Aaron Taylor-Johnson to tell the untold story of its famed drink
Jameson, the world’s bestselling and most awarded Irish whiskey, today presents ‘Jameson Black Barrel – the Greatest Story Almost Told’, a new global campaign and the latest iteration within the wider ‘Must Be A Jameson’ series.
A short film starring internationally renowned actor Aaron Taylor-Johnson celebrates the recently reimagined Jameson Black Barrel whiskey bottle which better tells the untold story of the whiskey within, reflective of the exceptional quality of the liquid it houses — a combination of multiple distinctive batches of whiskey, expertly blended and aged to create a rich, smooth taste.
Directed by Yorgos Lanthimos, the film, which sits at the heart of the campaign, immerses viewers into the world of Jameson Black Barrel and welcomes them to the Jameson family. Set within a heightened version of Jameson Distillery, created by set designer Shona Heath, Taylor-Johnson attempts to uncover the secrets of the incredible craftsmanship behind the Jameson Black Barrel whiskey making process; secrets that aren’t written down — instead living solely in the minds of those who know.
The journey begins in the Jameson Bar and flows seamlessly through a series of immersive spaces, as Aaron Taylor-Johnson attempts, fruitlessly, to reveal the artistry and secrets behind such a spectacular whiskey, revelling in the smooth, rich tasting notes of Jameson Black Barrel – toasted oak, caramel and vanilla spice.
Nodjame Fouad, CEO at Irish Distillers, makers of Jameson Irish Whiskey: “Jameson Black Barrel perfectly exemplifies our tradition of innovation in Irish whiskey making – it's a whiskey that wouldn’t be possible without the expertise of our team and the generations before them. We are excited to bring this exceptional whiskey and its sleek new look to life through our new campaign, featuring Aaron Taylor-Johnson, whose passion mirrors the spirit and craftsmanship of Jameson Black Barrel. Under Yorgos Lanthimos’ direction, the campaign showcases the artistry that defines our brand and, along with our refreshed outer bottle, reinforces our commitment to elevate Jameson Black Barrel and solidify its position as a leader in the super-premium+ whiskey category.”
The new campaign, created in partnership with Ogilvy UK, will run across TV, OOH, digital and social in the U.S. and will be available globally from November 2024, with a launch in South Africa planned for 2025, captivating audiences worldwide with the fully immersive world of Jameson Black Barrel.
Jules Chalkley, chief ECD at Ogilvy Group UK: “The Jameson family continues to expand with the next chapter of Must be a Jameson. We're excited to see the brand’s spirit come to life again as Aaron Taylor-Johnson goes on a quest for the ingredients and craftmanship behind Black Barrel’s supreme taste, the greatest story almost told.”
Credits
Client: Jameson
Product: Black Barrel
Campaign name: Untold
Creative Agency: Ogilvy UK
CCO: Andre Laurentino
Chief ECD: Jules Chalkley
ECD: Nicola Wood
Managing Partner: Andrew Brooks
Client Partner: Kaitlin Roach
Project Director: Emily Fry
Senior Account Manager: George Skane-Davis
Head of Integrated Production: Natasha Wellesley
Deputy Head of Moving Image / Executive Producer: Sally Miller
Junior Producer: Eva McAlpine
Production company: ProdCo
Director: Yorgos Lanthimos
DOP: Robbie Ryan
Art Department: Shona Heath Studio
Founding Partner: Ian Pons Jewell
Found Partner: Zico Judge
MD / Partner: Jon Adams
Head of Production: Sam Levene
Producer: Amy Appleton
Production Manager: Ada Almeida
Production partner: Superprime Films
MD / Executive Producer: Rebecca Skinner
MD / Executive Producer: Michelle Ross
Associate Producer: Masha Chernitskaya
Hero Casting: Talent Republic
Offline Edit Post Production: Trim
Editor: Tom Lindsay
Executive Producer: Noreen Khan
Producer: Pia Ebrill
Edit Assistant: Joey Henshaw
Audio Post-Production: Wave Sound Studio
Sound Designer: Johnnie Burn & Simon Carroll
Audio Producer: Caroline Jemirifo
Picture Post-Production – Company 3 London
Dailes Colourist - Doychin Margoevski
Dailies Producer – Louis Zimmer
Finishing Colourist – Greg Fisher
Colour Assistant – Conor Middleton
Senior Producers – Edwin Elkington & Christopher Nundy
VFX Company: Time Based Arts
VFX Supervisor: Sheldon Gardner
Online Artist: Ria Shroff
2D team: Manolo Perez, Matt Shires, Lucy Lawerence, Simon Melin, Viola Bascombe, Danny People, Liam Doyle, Olivia O’Neil, Ross Ferguson, Stephen Grasso
3D team: Federico Vanone & Jake Thompson
Shoot Supervisor: Jim Allen & Federico Vanone
Data: Chris Churcher
Post Producer: Tom Manton & Matt Squires
“All I Really Know (Instrumental)” by Iris Gold
Music Supervision by Anne Booty and Joe Rice at SixtyFour Music
Talent licensing: Talent Republic C/o Anne Batz